Posts Tagged ‘informative’
See, Think, Design, Produce: Randall Munroe’s Presentation
The last of the three STDP2 presentations I’ll review was by Randall Munroe, creator of the online comic xkcd. I’ve read xkcd for years and am constantly amazed at the quality of his work.
Munroe started out by noting that it’s ridiculously easy to get in your own way by trying to automate a process that can be done perfectly well by hand. As an example, consider a chart showing character interactions in the Star Wars or Lord of the Rings movies.
Original source: http://xkcd.com/657/
Gandalf’s a plot hack.
– Randall Munroe
Munroe said that he tried for ten years, off and on, to develop a tool that could translate a script into a character interaction timeline. Finally, frustrated, he drew the graph for the original Star Wars trilogy by hand in an hour. I imagine the timeline for 12 Angry Men took slightly less time to complete.
Displaying data is easy, Munroe argued, but determining which data to show is tough. That said, some presentation modes are better than others. Once he finds an angle he likes, he looks for other ways he can leverage that approach. Recently, he published a graphic on California droughts that uses the physical shape of the state as its axes. I’d love to see this design metaphor used in other graphics.
Original source: http://xkcd.com/1410/
He makes his infographics more palatable by adding humor, such as asides about a specific data point or a joke to indicate that, while he takes the analysis seriously, he doesn’t take himself too seriously. That approach lets him reveal that the Environmental Protection Agency assigns a human life an economic value of $8.2 million when performing cost-benefit analysis without inciting his readers.
Munroe came across as a soft-spoken, gentle person who is still slightly uncomfortable speaking in public. That said, his resolve strengthened when he discussed his wife’s cancer diagnosis and how he communicated the realities of treatment and survival rates. The image that resulted, “Lanes”, is one of the most powerful infographics I’ve encountered.
Original source: http://xkcd.com/931/
He didn’t want to leave us on such a somber note, so he concluded by showing us a graphic called “Lakes and Oceans” that he thought was interesting but nothing special. It shows the relative depths of various bodies of water and the ocean floor. He was surprised to discover it was one of the most popular things he published that year.
Original source: http://xkcd.com/1040/
I enjoyed my time in Seattle. The presentations by Jonathan Corum, Maria Popova, and Randall Munroe gave me a burst of energy that have let me approach my own work from a fresh perspective.
You Might Not Have a Book in You…Yet
A book with your name on the cover is a badge of honor. Many individuals find writing anything longer than an e-mail too painful to contemplate, with good reason: writing your first book-length manuscript is hard.
I’m preparing for some upcoming speaking engagements, so I took the time to re-read Million Dollar Speaking by Alan Weiss. Weiss has made a very (very, very) good living as a speaker and trainer and came highly recommended from a friend who makes a very (very) good living as an entertainer on the college and corporate circuits. In his book, Weiss explodes the myth that says “if you have a speech, you have a book”:
This should be restated as follows: if you have a speech, you have an excruciatingly tiny book. Speaking and writing are discrete skills, sometimes synergistic but not at all equal. Don’t give the published work short shrift: books require extensive research; tight, Jesuit-like logic; brilliant metaphors; and immaculate construction. If that sounds like it doesn’t resemble a lot of books out there, that’s because most books are not very good.
Improspectives runs 126 small-format pages and, according to the word count feature in Microsoft Word, contains 28,807 words. Most business books are 250 pages in length; at 350 words per page, you’re looking at 87,500 words. That’s a lot of information. Consider this: if you speak for an hour at a rate of 150 words per minute, you will have spoken 9,000 words. The spoken word and, by extension, video, are low bandwidth when you’re not presenting graphical content. it’s easier for you to talk for an hour than to write 9,000 words and, yes, video can be more fun to watch (though Weiss gives the example of a speaker whose video showed him writing on an easel pad), but you’re trading your convenience for the amount of information you deliver to your audience.
I dislike giving bad reviews to books, but I did want to give a real-life example of how having a speech or, in this case, a workshop doesn’t mean you have a book. Red Thread Thinking, by Debra Kaye (with Karen Kelly) describes Kaye’s “red thread” approach to finding connections between ideas for profitable innovation. I’ve been in and led enough corporate training sessions to see the value in her approach and believe her workshops would be valuable to many businesses. Unfortunately, so much of the good that comes out a workshop is unspoken and difficult to quantify. Many workshop leaders walk into the room with at most five or six pieces of paper with their outline and rely on the participants to provide the fuel for the day. Even success stories, if you can share them because of confidentiality concerns, can get repetitive when they rely on the same methods.
That’s where Karen Kelly comes in. I don’t know for sure, but I would guess the main author, Debra Kaye, had difficulty generating a manuscript that met the 250-page ideal for business books. The “with” credit on a book indicates the secondary author took on a significant role, which in this case meant lengthening the book by pumping the main author for more talking points, stories, and supporting research. Using that additional input, the professional book doctor can remix material, restating it in slightly different ways to change the emphasis and illustrating the points with new examples. If you add in a prologue and appendices and trim the target page count a bit, you reduce your writing burden from 87,500 words to around 70,000.
Once the first draft is in place, the developmental editor flags obvious repetitions and incongruent material so the “with” author can adjust the manuscript as needed. As an experienced author, I can see where Karen Kelly helped the Red Thread Thinking manuscript along. I think she did a great job, both due to her professional skills and because Debra Kaye’s basic ideas are sound.
My advice to anyone who wants to create intellectual property to support your work and sell in the back of the room? Don’t be afraid to write a series of short pieces at first. A 10-page white paper or 30-minute podcast is far better than a book that’s 90% fluff. Build your material gradually and, when you have enough of it for the type of book you want, bring it together into a coherent whole.
Memories Change Over Time
Memories of dramatic events seem to be burned into our minds. It seems easy to recall where we were when we learned JFK was assassinated (before my time), Ronald Reagan was shot (middle school gym at the end of the day), Elvis died (in a car near the top of Massanutten Mountain on our way to my grandparents’ place), or on September 11, 2001 (checking email after sleeping late).
It all seems so clear, but how reliable are our memories of the events and the circumstances surrounding them? Not very, especially as time passes and discussions of the events contain information not available at first. For example, a Smithsonian magazine article notes that Karim Nader, a neuroscientist, examined his own memories of September 11 and found he had made some mistakes.
Nader, now a neuroscientist at McGill University in Montreal, says his memory of the World Trade Center attack has played a few tricks on him. He recalled seeing television footage on September 11 of the first plane hitting the north tower of the World Trade Center. But he was surprised to learn that such footage aired for the first time the following day. Apparently he wasn’t alone: a 2003 study of 569 college students found that 73 percent shared this misperception.
These changes are normal and expected. You store long-term memories by associating new information with things you already know. As you continue to receive information about an event, it becomes difficult to distinguish what occurred when. That’s why legal experts view eyewitness testimony as unreliable – humans are fallible, our memories especially so.
When you’re an improviser, this fallibility works to your advantage. Long-form shows can run for 45 minutes or more and, given the huge number of choices performers make, inconsistencies crop up all the time. The good news is that your audience wants you to succeed and, unless the error is too big to ignore, they’re almost always willing to go along with the new reality. Not doing so would undermine their enjoyment of the show, so they have an incentive to play along.
This forgiving atmosphere isn’t present in politics and business, at least not for your competitors. They want you to fail and will bring up every instance of you ignoring or, in their opinion, attempting to mischaracterize the past. It doesn’t help when a campaign adviser admits that’s what you plan to do. As reported in a CNN.com article on March 21, 2012:
Eric Fehrnstrom, Romney’s senior campaign adviser, was asked in a CNN interview Wednesday morning whether the former Massachusetts governor had been forced to adopt conservative positions in the rugged race that could hurt his standing with moderates in November’s general election.
“I think you hit a reset button for the fall campaign. Everything changes,” Fehrnstrom responded. “It’s almost like an Etch A Sketch. You can kind of shake it up, and we start all over again.”
Ouch. I anticipate the Etch A Sketch will be a theme in the 2014 and 2016 election cycle. Regardless, the lesson to draw from this incident is the same for both improv and business: Don’t abuse your audience’s goodwill.
Read more: http://www.smithsonianmag.com/science-nature/How-Our-Brains-Make-Memories.html#ixzz2BfHlkdVx
http://www.cnn.com/2012/03/21/politics/campaign-wrap/index.html
Improspectives 
You must be logged in to post a comment.