Posts Tagged ‘review’
Review of Ninth Step Station, a Serial Box Original
I received a free advance reader copy (ARC) of Ninth Step Station.
I enjoy shared-world writing projects. I started with the Thieves’ World series, read a fair number of the Wild Cards books, and have dipped into various other series over the years. Those projects had a shared setting and permission for each author to use, but not use up, other authors’ characters. Other works trade off chapters among authors, usually keeping the same sequence but sometimes not.
Ninth Step Station, a co-written project published by Serial Box and written by Malka Older, Fran Wilde, Jacqueline Koyanagi, and Curtis C. Chen, follows the latter pattern. Released as a serial, with one episode per week in both written and audio format, the story centers on a murder in a divided Tokyo, split between the United States and China (the “Great Powers”) in a manner similar to the division of Berlin after World War II.
I’m happy to see the serial format making a comeback. Binge watching and reading have disrupted traditional publishing as a result of readers’ changing expectations of when the next series installment will be available. Some publishers release two books at once or in close proximity, while others follow the standard one-per-year pattern. All publishers face the dreaded “series death spiral” where readers buy fewer copies of the second book in a series, which affects shelf presence, which affects sales, and so on until the series isn’t commercially viable.
The serial format is one attempt to fight against this downward spiral. In Ninth Step Station, the authors and editorial team do a fantastic job of maintaining the action and continuity throughout. It helps that all of the authors have novel-length credits and are likely familiar with their colleagues’ work. Malka Older wrote the first installment, which introduces main characters Miyako Koreda, a Japanese detective and judo expert, and U.S. Navy peacekeeper Emma Higashi.
Older manages the character and setting exposition well, providing enough details about the world of Tokyo in 2032 after the city had been ravaged by an earthquake and subsequent war. She handled the cultural differences between the American, who speaks good but accented Japanese, and the Japanese detective who spent a year in Maine during her time at university, with grace. Older worked in Japan following the Fukushima earthquake and tsunami, so she has an appreciation for how Americans can go astray in Japanese culture. Unlike the myriad action movies that overdramatize these differences, her depiction of partners who are uncertain of each other but learn to get along is realistic and, frankly, refreshing.
The story starts with the murder of a man who is found without a face or an arm. His missing face prevents recognition software from identifying him; removing his arm took away his sleeve, a mobile computing and communication device. Many of Japan’s records, including fingerprints, were destroyed during the war and can’t be used in this case. The action and intrigue spreads from there, involving underground tattoo artists, multilateral intrigue, and questions of how far to go to prevent a new war.
After Older’s opening installment, Wilde, Koyanagi, and Chen continue the action. As mentioned earlier, I was very happy with how everything held together and with the elements of the work as a whole. I’ve focused on the first installment because it’s available for free in both written and audio format as a teaser for potential customers, but every author did their job well. I imagine editing this multi-author narrative was a bit tricky, but the project came together nicely.
I recommend Ninth Step Station enthusiastically. The series costs $1.59 a week for ten weeks through subscription, or $13.99 if you pay in advance for the entire run. You can find purchase information as well as links for the free written and audio previews of Ninth Step Station on the Serial Box site.
Review of Tap: Unlocking the Mobile Economy
Title: Tap: Unlocking the Mobile Economy
Author: Anindya Ghose
Publisher: MIT Press
Copyright: 2017
ISBN13: 978-0-262-03627-6
Length: 240
Price: $29.95
Rating: 100%
I purchased a copy of this book for personal use.
I’m not a reviewer who gives out perfect scores like candy. In fact, I chose to use a 0-to-100% scale so I could provide nuanced ratings. I happily gave Malka Older’s debut novel Infomocracy a 98% because it was outstanding work but, for whatever reason, didn’t ring the bell for 100%. I believe I’ve given one other book, Intellectual Property Strategy (from the MIT Press Essential Knowledge series) a maximum rating. Tap, by Anindya Ghose and also from MIT Press, is the second.
The Mobile Landscape
Mobile devices are everywhere, with their spread continuing to gather pace as the prices of the devices and supporting services come down. Originally limited to voice and Short Message Service (SMS) communication due to a lack of bandwidth, smartphones now enable subscribers to make voice and video calls, search the web, and, of critical importance to marketers, engage in commerce. In Tap, Anindya Ghose of the Stern School of Business at New York University relates the results and implications of numerous academic studies of mobile commerce. The results provide a robust framework for marketers working in the mobile arena.
In his introduction, Ghose identifies four contradictions in what consumers want from mobile marketing and how we behave:
- People seek spontaneity, but they are predictable and they value certainty.
- People find advertising annoying, but they fear missing out.
- People want choice and freedom, but they get overwhelmed.
- People protect their privacy, but they increasingly use their personal data as currency. (p. 9)
Success in the mobile arena requires marketers to strike the proper balance among these four tensions.
Studies and References
After reading the first few chapters of Tap, I realized how many studies of mobile commerce have been conducted over the past ten years. As the author points out, tracking user movement and behavior, combined with the ability to test various forms of advertisements depending on context, provides a target-rich environment for academics and industry marketers to experiment. Ghose, who is a lead or co-author on many of the studies he cites, provides useful background on mobile commerce before dividing his coverage of the major forces of mobile marketing into nine chapters:
- Context
- Location
- Time
- Saliency
- Crowdedness
- Trajectory
- Social Dynamics
- Weather
- Tech Mix
Each chapter reviews the literature relating to its force and offers insights into how marketers can use those results to the benefit of their clients and consumers. It’s impossible to cover all of the forces in any detail, but I found the discussion of crowdedness and trajectory particularly interesting. Crowdedness, as the word implies, refers to crowded conditions typically found while commuting. On a subway or bus, commuters typically pay attention to their mobile devices, ear buds in, and tune out their surroundings. Advertisers can take advantage of this focused attention by distributing relevant and interesting advertisements (and advertorials) during those periods.
Trajectory refers to a consumer’s path, either as movement between two major objectives (home and office) or within a larger location (movement within a store). When outside, mobile phones can track user movements based on GPS and accelerometer readings. When inside, the same tracking can be done using wi-fi signals. Each individual’s tendency for future movement based on their current vector can be exploited by marketers to make attractive offers.
The other seven chapters provide similar coverage. In addition to crowdedness and trajectory, I found the chapter on location (Chapter 5) to be particularly interesting.
Conclusions
Marketing is not a one-way street. Consumers are bombarded with ads and advertorial content, raising the mental cost of search and time (and data) spent waiting for ads to load on small-screen mobile devices. Many users employ ad blockers to reduced as much of the clutter as they can, greatly speeding up their usage experience but depriving them of potentially useful information. Also, as Ghose points out in the fourth contradiction listed above, consumers increasingly use their personal data as currency and don’t hesitate to refuse a trade if they feel they’re not receiving sufficient value in return.
Ghose is a leading expert on mobile marketing. His new book Tap summarizes the field’s most important research in a compact, readable package that I believe is indispensable for anyone interested in the subject.
Review of Driverless from MIT Press
Title: Driverless
Authors: Hod Lipson and Melba Kurman
Publisher: MIT Press
Copyright: 2016
ISBN13: 978-0-262-03522-4
Length: 328
Price: $29.95
Rating: 94%
I received a promotional copy of this book from the publisher.
Research and development of driverless cars has reached the popular press over the past few years, but until now attempts to frame the debate have remained in the specialty press and academic journals. In Driverless: Intelligent Cars and the Road Ahead, Hod Lipson and Melba Kurman offer a valuable perspective on the technological and policy implications of autonomous vehicles.
Seven Myths
The concept of the driverless car has been around almost as long as the automobile itself, but only in the past few years has the technology underpinning the concept advanced and evolved enough to bring it close to realization. Even so, there is enough disagreement and skepticism to slow the adoption of driverless cars.
Lipson and Kurman organize their narrative around what they call the Seven Delaying Myths that slow advances in driverless car networks:
- Autonomous driving technology will evolve out of today’s driver-assist technology
- Technological progress is linear
- The public is resistant
- Driverless cars require extensive investment in infrastructure
- Driverless cars represent an ethical dilemma
- Driverless cars need to have a nearly perfect driving record to be safe enough
- The adoption of driverless cars will be abrupt
I can’t address each point in depth here, but I’ll make a few notes. The second myth, that technological progress is linear, is clearly false. Elementary analyses of networks show that non-linear growth occurs as the number of interconnected members increases. Those connections drive innovation through aggressive idea sharing, competition, and cooperation. The staggering growth of internet technologies and platforms puts this myth to rest easily.
The fourth point, that driverless cars require extensive investment in infrastructure, was true under the completely impractical Electronic Highway paradigm promulgated in the late 1950s and early 1960s. Lane sensors and wires embedded in the road and sensors installed in the cars were prohibitively expensive and required far more computing power than was reasonably available at the time. By 2014, the U.S. government backed research into a paradigm called V2X, where cars exchanged data with other cars, the road, and roadside sensors. Even though the available technologies and processing power were exponentially better than what was available in the 1960s, 1970s, and 1980s, the V2X system used a top-down approach where the system, writ broadly, managed each car’s behavior.
One of the authors attended a 2014 U.S. Department of Transportation conference on autonomous vehicles and was astounded to see just a single session of the multi-day event devoted to Google’s self-driving cars and deep learning algorithms. Disagreeing with the DOT’s top-down approach (noted by including the phrase intelligent cars in the book’s subtitle), the authors believe that putting the smarts and sensors in the cars and using the highway’s infrastructure as a series of checkpoints and information relays is the superior solution. I find their argument persuasive. Advances in deep learning and agent-based models let individual vehicles build their skills, which they can combine with other vehicles’ experiences to develop an ever-improving ensemble model through a process the authors call fleet learning.
The Road Ahead
Driverless vehicles have started to appear on American roads, but significant objections remain. What Lipson and Kurman label as Myth #6, that driverless cars need to have a perfect driving record to be safe enough, poses two problems. The first is that it’s easy for critics to move the goal posts. Whatever safety level driverless cars have attained, it’s easy to use the specter of a runaway or hacked vehicle a passenger has no way to control to argue that the cars must be even safer. Second, humans are horrible drivers. According to World Health Organization figures updated in May 2014, 1.2 million people are killed in car accidents worldwide every year.
And yet, even though driverless cars offer the prospect of safer roads, the loss of privacy and autonomy weighs heavily in the balance. While Myth #3, that the public is resistant, is less true than it was, a significant proporation of Americans identify strongly with their car and see it as a way to maintain their freedom. Leaving the driving to a robot would deprive those individuals of an activity they cherish, which is an attitudinal barrier policy makers can’t ignore.
Conclusion
Driverless is an excellent book that offers a systematic and informative narrative on the history, state of the art, and future of driverless cars. Framing the issues through their Seven Myths offers a lens into the rhetoric supporting innovation and adoption of autonomous vehicles. There is much work to do on both the technological and policy sides—Lipson and Kurman’s work contributes meaningfully to that discussion.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 50 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at http://www.curtisfrye.com and follow him as @curtisfrye on Twitter.
Review of This Is Why We Can’t Have Nice Things
Title: This Is Why We Can’t Have Nice Things
Author: Whitney Phillips
Publisher: MIT Press
Copyright: 2015
ISBN13: 978-0-262-02894-3
Length: 248
Price: $24.95
Rating: 90%
I received a promotional copy of this book from the publisher.
Ah, trolls…so much fun to watch when they’re harassing someone you think deserves it and so infuriating when they get under your skin. Whitney Phillips, a lecturer in the department of communications at Humboldt State University, wrote her doctoral dissertation at the University of Oregon on trolling behavior. That dissertation provides the foundation for This Is Why We Can’t Have Nice Things from MIT Press.
What is Trolling?
Phillips notes that the central theme of all trolling is lulz, which she defines as amusement at other peoples’ distress. Proactive schadenfreude, I guess. Trolls are perfectly happy to derive their enjoyment from regular users, public figures, and other trolls. All that matters are the lulz.
One of the first widespread instances of trolling took place when a group of trolls invaded the Usenet newsgroup rec.pets.cats, asking increasingly odd questions and suggesting inappropriate solutions to feline health issues. Regardless of your cat’s respiratory issues, you probably won’t need to aerate it with a .357 hollow-point bullet. I never visited the rec.pets.cats group, but discussion of the trolls’ behavior leaked over to the groups I did participate in. Even the collateral damage was significant. Another early example on Usenet, though one that bordered on spam as well, was “Serdar Argic”, an alias for what appeared to have been multiple posters sending out hundreds of lengthy posts per day denying the Armenian genocide from the early 20th century to groups such as soc.culture.history.
Trolling as Rhetoric
As a communications scholar, Phillips takes on trolling as a rhetorical activity, placing it in a broader cultural context as both product and amplifier of certain aspects of society. Specifically, the masculine drive for domination and as a complement to the 24-hour news cycle.
One reason middle school is such a vile experience for many children is the constant barrage of status games, where kids try to find their place in society at the expense of their classmates. Male trolls, who appear to dominate the landscape, continue this type of aggressive behavior online. They base their rhetorical strategies on the work of Arthur Schopenhauer’s book The Art of Controversy, which melds Aristotelian logic and Socratian dialectic with the Dark Side of the Force. The trolls’ goal is to invoke negative emotions from their targets and, upon eliciting insults or harsh language in response to their own provocations, remind their victims that there’s no room for rudeness in civilized argument and go right back to taking arguments out of context, insulting their opponent, and racking up the lulz.
Phillips also takes issue with conservative media, particularly Fox News and its handling of the Birther controversy, which raised the question as to whether President Barack Obama (usually spoken as Barack HUSSEIN Obama) should release his long-form birth certificate and, after it was released, whether it was a legitimate document. Fox News rode that story hard for much of 2008 and 2009 — you can still hear the echoes if you listen closely. Trolls took advantage of the coverage and some images of Obama to create intentionally offensive and racist memes.
That’s not to say trollish behavior is strictly the purview of Fox News and its ilk. When the Tea Party affiliate in Troy, Michigan had early success turning sentiment against a levy intended to fund the town’s library, an advertising agency devised a campaign purported to be from a group named Safeguarding American Families. The ads expressed opposition to the measure and announced the group would hold a book-burning party. The outrage at this fictitious statement turned sentiment in favor of the ballot measure, which ultimately passed.
Phillips also offers an interesting commentary on trolls as trickster characters. The trickster is known for undercutting the foundations of a society’s cultures or mores but not replacing it with anything. Rather than offer a helpful solution for how things could be done better, tricksters start a fire and walk away. When there are no more lulz to be had, the troll’s work is done.
Transitioning to a Publishable Book
Academic writing is often completely impenetrable to anyone who isn’t a specialist in the author’s field of inquiry. My brother wrote his dissertation on a public policy subject I found interesting, but I couldn’t get through more than three pages of the final document. (Sorry, Doug. I know I said I read the whole thing, but my soup spoon kept creeping toward my eyeballs.) Passive voice is used to maintain a semblance of objectivity and distance, specialized language pervades the text, and rewrites continue until the ultimate academic hazing ritual is complete.
Kind of makes me wonder if dissertation committees haven’t been trolling candidates since the 1500s.
Phillips and her editors did a terrific job of excising unneeded jargon from the text, though some usage and conventions they kept leap off the page. The seemingly ubiquitous forward slash appeared in the section on method/ology, but at least there were no indiscretions on the order of the visual pun When the (M)other is a Fat/Her that William Germano mentions in Getting it Published. That said, while phrasings indicating someone is “gendered” as male have entered the general literature, saying someone was “raced” as Caucasian still seems odd to this generally interested reader.
Conclusions
This Is Why We Can’t Have Nice Things is a terrific introduction to the world of trolling, exploring how trolls put on figurative masks (or literal masks in the case of online anonymity) and generate lulz from those they encounter. As a former competitive debater in high school and college, I’m dismayed by the violence done to my beloved art of rhetorical controversy. Score some lulz for the trolls, I guess. Highly recommended.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.
See, Think, Design, Produce: Jonathan Corum’s Presentation
We all have different ways of refreshing our perspectives and energies. I’m not a public person and don’t care much for gurus, but I saw the See, Think, Design, Produce seminar, organized by Edward Tufte and presented at the Westin Seattle on August 7, as a terrific opportunity to gain insights into leading professionals’ design thinking patterns.
The day’s program featured four speakers: Jonathan Corum from the New York Times; Maria Popova, curator of Brain Pickings; Randall Munroe, author of the xkcd online comic; and Edward Tufte, the design and communication guru. I got a lot out of the day — three of the four sessions were well worth my time and the other, unfortunately, reinforced criticism I’d heard from attendees of other events.
Jonathan Corum designs information visualizations for the New York Times. His work runs the gamut from seemingly simple graphics to full-on productions incorporating video and interactive web programming. He was first attracted to design work when he was quite young, when he used his pattern matching skills to see and recognize a person in the distance after a glance even though he couldn’t see that individual’s face. This event, as simple as it seems, eventually led him to see the possibilities of communicating by designing effective visualizations.
As an example, he showed illustrations from an Audubon Society book on bumblebees. The book’s graphics showed the pattern, variation, time, and location of numerous bumblebee species. The graphics were compact, easy to understand, and contained a lot of information. Corum moved onto thinking about visualizations, which in his case means sketching possible designs to communicate a concept, underlying data, or both. He emphasized that sketches are not commitments and showed a New York Times visualization that had gone through 265 iterations. “You try different things,” he said, “so that you can find something your brain recognizes, remember that aha moment, and communicate your understanding.”
Regarding design, he begged us to do more than collect and visualize trivia — whatever we display should add up to something and show meaningful patterns. As a data journalist (my term, not his), he emphasized that visualization does not equal explanation. We have to add an extra layer of explanation to be sure that our intended message gets across. When it comes time to produce a visualization, you have to learn to embrace the limitations of your medium and, in some cases, design the content to meet those restrictions.
Because video recordings of Olympic events are owned by the International Olympic Committee, for example, the New York Times had to display images of half-pipe snowboarders and downhill slalom skiers using a series of overlaid still photographs. Embracing that limitation resulted in a compelling composite image complete with callouts indicating the physical techniques the competitors used to execute a maneuver and set up for the next one.
Corum’s role as a journalist requires him to think of a broader audience, rather than just designing for an audience of one. It all comes down, he stated, to having respect for the reader or viewer, and to remember what it’s like to encounter a topic for the first time when you design a visualization.
Review of Prisoners, Lovers, & Spies
Title: Prisoners, Lovers, & Spies
Author: Kristie Macrakis
Publisher: Yale University Press
Copyright: 2014
ISBN13: 978-0-300-17925-5
Length: 392
Price: $27.50
Rating: 91%
I received a complimentary review copy of this book from the publisher.
Prisoners, Lovers, & Spies, a book by Christie Macrakis, provides an interesting look into the history of invisible ink and other forms of secret writing. Much has been written about cryptography, including such classics as David Kahn’s The Codebreakers and Bruce Schneier’s Applied Cryptography, but relatively little had been published about invisible writing.
Prof. Macrakis is a professor of history, technology, and society at Georgia Tech. She’s written a number of other books on espionage-related topics, so it makes sense that she would turn her attention to invisible writing.
More Complicated than You’d Think
The problem with this sort of book is that everyone thinks invisible ink is a simple topic. Everyone who has ever owned a beginning magic book or a chemistry set knows that you can use lemon juice and a toothpick to inscribe a message on a piece of paper that only appears when the paper is heated over a flame or a lightbulb. For many years, the science of invisible writing was in fact limited to a number of easily obtained substances and the use of heat or simple developing fluids that reacted with the ink.
The study of natural magic, instituted in the Middle Ages and a precursor to the Scientific Revolution, led to number of discoveries that were of use to the prisoners, lovers, and spies named in the book’s title. During the late 16th century, the partisans fighting on behalf of Queen Elizabeth and Queen Mary, and even Queen Mary herself, used invisible ink in their attempts to communicate secretly with their supporters.
Skipping forward a few centuries, invisible ink played a huge role in every war from the American Revolution to World War II and beyond into the Cold War. The scope and breadth of mail censorship and interception, all with the goal of discovering both indiscreet and discreet communications, was staggering. Even with the tens of thousands of letters going through the British Imperial Censorship office in Bermuda and the American stations in Miami and Puerto Rico, a total of 339 letters with secret writing were intercepted.
After the end of World War II, the Germans instituted a new means of secret communication: the microdot. These tiny circles, which could be hidden in a book as the dot on an “i” or a period, could contain a substantial amount of information for the time. As World War II ground to a close and the Cold War started, microdots played a significant role in covert communication. That’s not to say that invisible ink and secret writing went away. In fact, the author leads off the book with the story of how she came to acquire a carefully hidden East German Stasi formula for invisible ink through an archive request at the German Cold War library collection. It was a story worth waiting for.
Further Considerations
Macrakis covers specific historical periods in each chapter. She states in the introduction that she wrote the book so that anyone could dip into it and read about the time they were interested in. That choice, which is eminently reasonable, means that there is some noticeable repetition when you read the book in one go, but it’s not too distracting.
What I find particularly interesting, in addition to the art and science of the writing itself, are descriptions of the organizations put in place to detect, develop, and exploit information from secret writing. The scope of the mail interception effort during World War II is impressive. Although the author doesn’t make this comparison explicit, I can’t help but wonder what the level of effort would be in relation to current National Security Agency efforts to intercept secret communication.
The last chapter of the main part of the book gives a brief overview of steganography, which is the process of hiding a message within another file. For example, one could use the least significant bits of an image file to encode a message without changing the image’s appearance to the casual observer. Of course there are tools to detect steganographic writing, but experts in the field are extremely reluctant to talk about what they do. That means the chapter on steganography is a bit disappointing, but it’s hard to blame the author for her sources’ lack of forthrightness.
The appendix contains a number of formulas that can be used to create and reveal invisible ink. Some of the substances can be harmful to humans, so creating any of the inks or developing agents would be done strictly at your own risk. I’m glad the publisher didn’t shy away from providing these recipes, though—they’re an important part of the subject’s history and the book would be incomplete without them.
Recommendations and Conclusions
Prisoners, Lovers, & Spies is a worthwhile book for anyone with an interest in espionage tradecraft or who just thinks that secret writing is a fun and interesting subject. I fall into both camps, so I enjoyed Prof. Macrakis’ work. Recommended.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at http://www.curtisfrye.com and follow him as @curtisfrye on Twitter.
Use a Premortem to Anticipate Problems
Any time you advocate change, you should expect to encounter resistance. There are, after all, vested interests in maintaining the status quo. That’s as true for improv groups as it is for any other type of organization. One way you can reduce the disruption caused by these objections is to anticipate them and prepare responses.
To anticipate these problems, you can do a premortem where you probe a plan for every possible point of weakness. This is where you can release your negativity: Think of every possible way someone could object to your plan, how things could go wrong, whether your assumptions could be called into question, and whether the projected benefits are realistic.
There are two benefits to this exercise. The first, as I mentioned, is that you anticipate potential problems and can develop responses. If you can’t develop a good answer to an objection, perhaps you should put off your presentation. The second benefit is that it helps detach team members from the proposal on an emotional level. Once you think of all the ways something could go wrong, you are much less likely to see it as a perfect plan. Doing so lets you receive criticism objectively, and answer without your emotions taking hold.
Remember that decision-makers prefer to operate on an analytical level, even when they are selling products or political candidates to their target demographic on pure emotion. If you present your analysis and let your persuasive techniques season what you say, you’ll be that much closer to making your plan a reality.
Review of The Humor Code
Title: The Humor Code
Authors: Peter McGraw and Joel Warner
Publisher: Simon & Schuster
Copyright: 2014
ISBN13: 978-1-451-66541-3
Length: 256
Price: $26.00
Rating: 93%
I received an Advance Reader Copy of this book through the NetGalley service.
The Humor Code, written by Peter McGraw and Joel Warner, traces the pair’s global journey to investigate McGraw’s “Benign Violation” theory of humor. McGraw is a professor at the University of Colorado Boulder and the founder of the Humor Research Lab (HuRL). Warner is a professional journalist. Neither he nor McGraw had any significant performance experience, but they did have a taste for adventure that took them to some complex and potentially dangerous locales, such as remote Tanzania, Palestine, and Los Angeles. Neither author shied away from jumping into an unheated Peruvian military cargo plane with a load of clowns.
No, really—a planeload of clowns. More on that later.
Not Off to a Promising Start
When we first meet our heroes the Professor, sporting his signature sweater vest, is about to do a few minutes at a stand-up open mic night. The bad news is that the crowd is known to be tough and they’re expecting anatomy jokes. You probably won’t be surprised that the guy with the Ph. D. bombed in that environment. This expected and very forgivable failure is brought into sharper relief when you realize that the goal of the exercise is to help prepare McGraw for an appearance at the Just for Laughs comedy festival in Montreal.
Comedy is hard. Social interactions with comedians are exceptionally hard. A few pages after the introduction, the authors related how they took the wrong approach to their backstage meeting with Louis C. K. The comedian probably expected academic or thoughtful questions, but McGraw went straight for the anatomy joke, which probably conjured up bad fan interactions and led to an early exit. They were better than most amateurs in that they seemed to understand they’d crossed a line and it was time to leave, but what they didn’t get at that point in the narrative was the vulnerability required to step on stage and do Louis C. K.’s material. You have to be in the proper emotional place to get there as a performer; two guys interviewing a hungry comedian before a show and going all awkward fanboy will kill the mood immediately.
Theory of the Benign Violation
The given circumstances of the book are the authors’ attempts to investigate McGraw’s theory of the Benign Violation. I first learned about the theory from McGraw’s guest lecture for Dan Ariely’s online course A Beginner’s Guide to Irrational Behavior, presented through Coursera. The basic idea is that humor requires a certain level of discomfort. In this construct, a statement or concept can be:
Benign, which means minimal or no discomfort;
Violation, which maximizes discomfort by challenging deep convictions or evoking disgust;
Benign Violation, which involves enough discomfort to throw the listener off balance, but not enough to disgust or challenge deeply held beliefs.
McGraw argues that, once the listener is uncentered but not overly offended, the comedian can use exaggeration or another technique to twist the reality and generate laughter. It’s an eminently reasonable take on comedy in the English-speaking world, but the question is how well it would hold up internationally. Part of the answer could come from determining why people laugh in the first place.
Why Do We Laugh?
Nobody knows.
The Journey
To start, the authors sampled dishes from the U.S. comedy scene, including stand-up performances and an improvisational comedy workshop with an Upright Citizens Brigade teacher in L.A. I’ve been a professional improviser since 1993 (and, like McGraw, failed horribly at stand-up) and agree with the authors that stand-up and improv are two different worlds. Stand-up comedians go on stage by themselves and (mostly) deliver prepared material, but improvisers usually perform as part of a group, don’t have to carry the load themselves, and ego-involve the audience by using their suggestions.
As the authors note, improv classes often attract serial workshoppers who might have no hope of performing due to job or family demands or a debilitating lack of funny, but who enjoy the social experience:
Our UCB class lasts for hours, but the time flies. Improv is play, and it’s a lot of fun. Afterward, at a nearby coffee shop, the students seem ready to do it all again. “I love using another person to succeed or fail on stage,” one of them tells us. “It’s freeing,” says another. “It’s like therapy-light,” raves a third.
It’s not at all uncommon for participants in an improv workshop to go out for drinks afterward. I’ve certainly benefitted from the social aspects of improv and hope to do so for many more years.
From Boulder, L.A., and New York they went on to destinations including Japan, Scandinavia, Tanzania, and Peru. That last destination cast McGraw and Warner as clowns on a team led by Hunter “Patch” Adams (made famous by the movie starring Robin Williams). The team’s mission is to bring relief to a village in the Peruvian Amazon. McGraw started as a clown but transitioned to the role of civilian guide and overseer, as befitting his experience as an impartial observer of humor. Warner, the journalist, dug into his role as a clown…he is told and personally discovers that, when you put on the nose, you have permission to “go insane” in the sense that you become someone else.
That sentiment, of losing oneself in your clown character, echoes the thoughts of Keith Johnstone. Johnstone founded the Loose Moose Theatre in Calgary and invented Theatre Sports (the inspiration for ComedySportz, the organization I’ve performed with since 1996). In his classic book Impro, he described mask work as an opportunity to lose yourself in another entity. The pull can be so strong that everyone must agree to take their masks off when directed to do so. It’s a powerful technique and should not be attempted by beginners.
The Book as a Book
I enjoyed the progressive narrative, which chronicled the authors’ experiences and worked McGraw’s theories into the story’s flow. This approach stands in contrast to other recent participatory journalism titles I’ve reviewed, which alternate between the author’s experiences and history or theory. For example, Tower of Babel alternates between chapters about extreme language learners of the present day and the history of an Italian priest who was famous for his linguistic skills. Similarly, Moonwalking with Einstein alternates between the author’s preparation for and participation in the U.S. national memory competition and the history and practice of memorization. There’s nothing wrong with either framework, but I personally enjoyed a break from the strict alternating chapter approach.
I also appreciated the authors’ journey as human beings. Their work as part of the clown mission to the Amazon village came at the end of the arc that started in the developed world, continued through developing Africa, and ended in a subsistence-level community. Though they never explicitly stated that they understood at a visceral level where they’d gone wrong with Louis C. K., I bet they knew.
Conclusions
At the end of The Humor Code, McGraw goes on stage in Montreal and doesn’t bomb. I’ll leave the specifics of his solution as a surprise for when you read the book, but as a nerd who does comedy I appreciated how he solved the problem of presenting at a comedy festival without being an experienced comedian. Highly recommended.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.
Improspectives 
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