Improspectives

Improv skills lead to success

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Tay, Improv, and Artificial Intelligence

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Kristian Hammond, a professor of computer science at Northwestern University, wrote a guest article for MIT Technology Review that offered his perspective on how the spectacular public failure of Microsoft’s Tay chatbot could have been avoided. Hammond brings up some good points, but I believe his analysis is incomplete.

What…Happened???

Many of you have probably heard about Tay, the youthful-seeming chatbot Microsoft released into the wilds of Twitter. Within a very short time, malicious users took advantage of the bot’s learning algorithms and caused it to create homophobic, racist, and anti-Semitic tweets. In a press release, Microsoft noted that they hadn’t had a problem when they tested a version of Tay in China, but I argue the team should have suspected the cadre of trolls on Twitter would take shots at the bot and try to make it produce offensive tweets. At the very least, the team should have built in a list of banned terms rather than use a strictly naive learning procedure.

Hammond, who is both a computer scientist and improv comedian, argues that using a combination of techniques inspired by Marvin Minsky and improv comedy could have helped avoid the worst effects of malicious targeting. I agree, and believe his notes assessing the difficulty of the AI problem Microsoft tackled are spot on. I do have some significant disagreements with his suggestions for how using improv techniques, specifically regarding show management, would help.

Improvised Doesn’t Mean Unstructured

Improv comedy groups, which rely on audience suggestions to make the show run, must determine how much control they want to grant the audience. Some groups are open to any and all suggestions, regardless of how offensive, and build the best scene they can given the subject matter. Other groups control their subject matter more closely. The trick is finding the right balance to do a show you’re comfortable with and that will attract an audience. But beyond attracting an audience, you must attract the audience you want.

Much, if not most, improv is done in bars. This consideration is especially true in the Chicago area, where Hammond works. That consideration means at least a portion of your audience didn’t know they were going to see an improv show, doesn’t want to see an improv show, and are drinking. A lot. Hammond notes that groups can manage their show by choosing which suggestions to ignore (perfectly acceptable) or by pointing out that it’s ridiculously obvious someone making deliberately offensive suggestions just wants to manipulate the show. He further states that a similar technique could work on Twitter:

Nothing neutralizes a bully as well as being called out. My guess is that if Tay pointed out that it knew it was being played in one-on-one interactions and provided attribution for newly learned “facts” when using them in public tweets, the shaming effect would have been enough to shut down even the nastiest attacks.

I believe Hammond is just plain wrong on this point. As Whitney Phillips, now a professor at Penfield College of Mercer University, discussed at length in her book This is Why We Can’t Have Nice Things, Internet anonymity shields trolls from the consequences of their actions. Trolls do what they do for lulz, laughs at someone else’s expense, and either don’t care or get lulz when their unattributed Twitter posts provoke someone enough to warrant a counterattack. Alcohol provides a similar shield for audience members watching improv shows in bars. The bar makes money off drinks…entertainers are just there to attract audiences and help maintain a steady flow of orders. Many talented performers, whether improv comedians or musicians, have lost gigs because they couldn’t get enough friends to show up and spend money each week.

I also disagree with Hammond’s depiction of the consequences for a drunk twenty-something audience member who “scream[s] out obscene suggestions that she will regret for the next two years”. First: been there, feel your pain. Second: she probably won’t regret what she said because she won’t remember what she said. For individuals such as her (or him), this incident is just one of many similar nights on the town. You just happened to be there when it went down.

Conclusion

The team behind Tay failed to accurately assess the environment into which they released their bot. That said, Microsoft can move forward by using another time-honored improv technique: the Failure Bow. When a scene, song, or on-the-spot pun goes poorly, the performer steps downstage center, faces the audience, says “I failed. Thank you.” and bows. Acknowledging the moment helps everyone move on, most of all the person who failed.

Review of This Is Why We Can’t Have Nice Things

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Title: This Is Why We Can’t Have Nice Things

Author: Whitney Phillips

Publisher: MIT Press

Copyright: 2015

ISBN13: 978-0-262-02894-3

Length: 248

Price: $24.95

Rating: 90%

I received a promotional copy of this book from the publisher.

Ah, trolls…so much fun to watch when they’re harassing someone you think deserves it and so infuriating when they get under your skin. Whitney Phillips, a lecturer in the department of communications at Humboldt State University, wrote her doctoral dissertation at the University of Oregon on trolling behavior. That dissertation provides the foundation for This Is Why We Can’t Have Nice Things from MIT Press.

What is Trolling?

Phillips notes that the central theme of all trolling is lulz, which she defines as amusement at other peoples’ distress. Proactive schadenfreude, I guess. Trolls are perfectly happy to derive their enjoyment from regular users, public figures, and other trolls. All that matters are the lulz.

One of the first widespread instances of trolling took place when a group of trolls invaded the Usenet newsgroup rec.pets.cats, asking increasingly odd questions and suggesting inappropriate solutions to feline health issues. Regardless of your cat’s respiratory issues, you probably won’t need to aerate it with a .357 hollow-point bullet. I never visited the rec.pets.cats group, but discussion of the trolls’ behavior leaked over to the groups I did participate in. Even the collateral damage was significant. Another early example on Usenet, though one that bordered on spam as well, was “Serdar Argic”, an alias for what appeared to have been multiple posters sending out hundreds of lengthy posts per day denying the Armenian genocide from the early 20th century to groups such as soc.culture.history.

Trolling as Rhetoric

As a communications scholar, Phillips takes on trolling as a rhetorical activity, placing it in a broader cultural context as both product and amplifier of certain aspects of society. Specifically, the masculine drive for domination and as a complement to the 24-hour news cycle.

One reason middle school is such a vile experience for many children is the constant barrage of status games, where kids try to find their place in society at the expense of their classmates. Male trolls, who appear to dominate the landscape, continue this type of aggressive behavior online. They base their rhetorical strategies on the work of Arthur Schopenhauer’s book The Art of Controversy, which melds Aristotelian logic and Socratian dialectic with the Dark Side of the Force. The trolls’ goal is to invoke negative emotions from their targets and, upon eliciting insults or harsh language in response to their own provocations, remind their victims that there’s no room for rudeness in civilized argument and go right back to taking arguments out of context, insulting their opponent, and racking up the lulz.

Phillips also takes issue with conservative media, particularly Fox News and its handling of the Birther controversy, which raised the question as to whether President Barack Obama (usually spoken as Barack HUSSEIN Obama) should release his long-form birth certificate and, after it was released, whether it was a legitimate document. Fox News rode that story hard for much of 2008 and 2009 — you can still hear the echoes if you listen closely. Trolls took advantage of the coverage and some images of Obama to create intentionally offensive and racist memes.

That’s not to say trollish behavior is strictly the purview of Fox News and its ilk. When the Tea Party affiliate in Troy, Michigan had early success turning sentiment against a levy intended to fund the town’s library, an advertising agency devised a campaign purported to be from a group named Safeguarding American Families. The ads expressed opposition to the measure and announced the group would hold a book-burning party. The outrage at this fictitious statement turned sentiment in favor of the ballot measure, which ultimately passed.

Phillips also offers an interesting commentary on trolls as trickster characters. The trickster is known for undercutting the foundations of a society’s cultures or mores but not replacing it with anything. Rather than offer a helpful solution for how things could be done better, tricksters start a fire and walk away. When there are no more lulz to be had, the troll’s work is done.

Transitioning to a Publishable Book

Academic writing is often completely impenetrable to anyone who isn’t a specialist in the author’s field of inquiry. My brother wrote his dissertation on a public policy subject I found interesting, but I couldn’t get through more than three pages of the final document. (Sorry, Doug. I know I said I read the whole thing, but my soup spoon kept creeping toward my eyeballs.) Passive voice is used to maintain a semblance of objectivity and distance, specialized language pervades the text, and rewrites continue until the ultimate academic hazing ritual is complete.

Kind of makes me wonder if dissertation committees haven’t been trolling candidates since the 1500s.

Phillips and her editors did a terrific job of excising unneeded jargon from the text, though some usage and conventions they kept leap off the page. The seemingly ubiquitous forward slash appeared in the section on method/ology, but at least there were no indiscretions on the order of the visual pun When the (M)other is a Fat/Her that William Germano mentions in Getting it Published. That said, while phrasings indicating someone is “gendered” as male have entered the general literature, saying someone was “raced” as Caucasian still seems odd to this generally interested reader.

Conclusions

This Is Why We Can’t Have Nice Things is a terrific introduction to the world of trolling, exploring how trolls put on figurative masks (or literal masks in the case of online anonymity) and generate lulz from those they encounter. As a former competitive debater in high school and college, I’m dismayed by the violence done to my beloved art of rhetorical controversy. Score some lulz for the trolls, I guess. Highly recommended.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.

Written by curtisfrye

April 18, 2015 at 2:42 pm

See, Think, Design, Produce: Randall Munroe’s Presentation

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The last of the three STDP2 presentations I’ll review was by Randall Munroe, creator of the online comic xkcd. I’ve read xkcd for years and am constantly amazed at the quality of his work.

Munroe started out by noting that it’s ridiculously easy to get in your own way by trying to automate a process that can be done perfectly well by hand. As an example, consider a chart showing character interactions in the Star Wars or Lord of the Rings movies.

movie_narrative_charts

Original source: http://xkcd.com/657/

 

Gandalf’s a plot hack.

                            – Randall Munroe

Munroe said that he tried for ten years, off and on, to develop a tool that could translate a script into a character interaction timeline. Finally, frustrated, he drew the graph for the original Star Wars trilogy by hand in an hour. I imagine the timeline for 12 Angry Men took slightly less time to complete.

Displaying data is easy, Munroe argued, but determining which data to show is tough. That said, some presentation modes are better than others. Once he finds an angle he likes, he looks for other ways he can leverage that approach. Recently, he published a graphic on California droughts that uses the physical shape of the state as its axes. I’d love to see this design metaphor used in other graphics.

california

Original source: http://xkcd.com/1410/

 

He makes his infographics more palatable by adding humor, such as asides about a specific data point or a joke to indicate that, while he takes the analysis seriously, he doesn’t take himself too seriously. That approach lets him reveal that the Environmental Protection Agency assigns a human life an economic value of $8.2 million when performing cost-benefit analysis without inciting his readers.

Munroe came across as a soft-spoken, gentle person who is still slightly uncomfortable speaking in public. That said, his resolve strengthened when he discussed his wife’s cancer diagnosis and how he communicated the realities of treatment and survival rates. The image that resulted, “Lanes”, is one of the most powerful infographics I’ve encountered.

lanes

Original source: http://xkcd.com/931/

 

He didn’t want to leave us on such a somber note, so he concluded by showing us a graphic called “Lakes and Oceans” that he thought was interesting but nothing special. It shows the relative depths of  various bodies of water and the ocean floor. He was surprised to discover it was one of the most popular things he published that year.

lakes_and_oceans

Original source: http://xkcd.com/1040/

 

I enjoyed my time in Seattle. The presentations by Jonathan Corum, Maria Popova, and Randall Munroe gave me a burst of energy that have let me approach my own work from a fresh perspective.

Smarter than a CIA Agent?

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National Public Radio (NPR) ran an interesting piece on the Good Judgment Program, which is a trial program run by the United States Central Intelligence Agency. The program’s goal is to find individuals who can forecast whether certain events will occur, such as a major attack on Israeli soil before May 10, 2014. The program’s trial period has 3,000 participants, each of whom makes predictions through a website. The NPR segment featured a 60 year-old pharmacist who is in the top 1% of the group, making her a “superforecaster”.

The question, of course, is whether this participant has any special abilities or insights. Program entrants don’t have access to sensitive data — indeed, the pharmacist says she simply does a Google search to find information about each question and makes her best guess. Just as some lucky individuals can win five, eight, or even 20 coin flips in a row, I’m curious as to how much of the participants’ success (or lack of same) is due to chance. I’m sure the intelligence community is, too. I’d love to see the statistical distribution of forecast success rates to see how it compares to random choices.

Despite the attempts to codify intelligence work in books such as Structured Analytic Techniques for Intelligence Analysis, it’s much more of an art than a science. What’s worse, humans are notoriously bad at explaining why we did something. Research has shown that we often have no idea why we perform an action, but feel compelled to provide a justification afterward. That explanation is usually based more on how we perceive ourselves as thinking than it is on the actual process.

If you’re a performer and you do something good, try to remember the context of the scene and how you felt when you got the input that led to your good choice. Recording your performances lets you recapture more of the feeling than simple memory, which fades quickly and can be replaced by what you wished had happened. Then, the next time you’re on stage, try to recreate that feeling so your subconscious can make good choices on your behalf.

Please, Be Easy to Work With

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Comedians make a living by pointing out what’s incongruent, unfair, or simply messed up in society. The hack phrase “What’s up with that?” (you know the line’s overdone when The Jester character on The Fairly Oddparents uses it as his catchphrase) expresses the premise nicely.

You’d think that stand-ups, improvisers, and writers would have a better sense of how to avoid the social traps we make fun of. Not showing up on time, being rude to the gatekeepers who can grant or deny stage time at will, and ignoring time or word limits don’t make for promising careers. Very early in my writing career, an editor told me that hitting all of my deadlines would automatically put me in the top 10% of authors. That’s kind of depressing, but I’m glad the bar was set so low. Once I broke into the writing field, good communication and attention to deadlines let me build up my portfolio and my network.

In an article published on The Atlantic web site, Peter McGraw (the taller and more academic co-author of The Humor Code) cited one of his studies investigating the personality traits of successful improv comedians:

The [Humor Research Lab] once studied 600 novices and experts in the Upright Citizen’s Brigade, an improv comedy troupe, and found that the only difference was that the experts were more conscientious, McGraw said.

“The really screwed up people aren’t comedians, they’re criminals. They’re in jails, and they’re not funny. They’re sad and angry,” he said.

“No, there’s something else that predicts success in comedy.”

The article goes on to cite studies that indicate intelligence is a good predictor for success as a comedian. It takes smarts and a certain social adeptness to find bridges between concepts, identify the incongruities, and shape them into humor. It also turned out that, at least in another study that asked undergrads to create captions for New Yorker cartoons, guys were funnier. Why might that be?

Part of the answer, from a sociological standpoint, is that women often use humor as a proxy for intelligence when judging potential mates. If a guy can make you laugh by identifying and commenting on the incongruities in life, you might have found a match. The other aspect is the interpersonal version of stage time and reps: guys attempt a lot more jokes than women in conversation. That’s good and bad — the guys get more practice, but the other folks in the conversation have to suffer through some atrocious material. Golf pros love and hate “Pro-Am” days, where they play with local amateurs. One golfer said he has a “Wednesday Face” that he puts on for pro-am days. He knows he’s about to hear Bill Murray’s “It’s in the hole!” from Caddyshack and other hack lines a few hundred times from amateurs who use them to crack up their buddies on Mondays.

Repeating bits isn’t intelligence. At best, it’s mimicry. At worst, it’s a slow torture visited upon someone who takes his craft seriously. Show up on time and be pleasant. Be funny if you can, but please don’t try too hard. You’ll just make everybody feel bad.

Improv, Party Tricks, and John Cleese

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John Cleese is a comedy genius, distinguishing himself as a member of Monty Python, speaker, and Oscar-nominated screenwriter. I respect his thoughts on comedy and life, so I listened to his recent interview on the Harvard Business Review IdeaCast podcast with some interest. About halfway through the session, the subject turned to improv:

As a scripted comedian, what do you think about the rise of improv?
The delights of improv have always rather escaped me. I don’t know why it’s considered a major art form. I don’t mean that it’s not interesting or skillful. But over the years all the comedians that I’ve respected—I could also say all the comic writers—are people who put words down on paper and went on working on them until they felt they couldn’t improve them anymore. That seems to me the most important and interesting part of comedy. The other is sort of a party trick, which I respect, but it doesn’t seem to me that it should be regarded at the same level….

Another way, I got a nomination, an Oscar nomination, for the script of A Fish Called Wanda. That had been through 13 drafts, and by the end of it, I really felt that I brought it all together. That’s not a feeling I have with improv. They don’t really build to any kind of dramatic climax or comedic climax.

The “improv as party trick” critique has been around for years for, it must be said, good reason: much of improv is simply cleverness and pattern-built humor that takes advantage of the audience’s programmed responses to those constructs. If improvisers create simple scenes with minimal variance and go for the cheap laughs, we’ll never be better than hack stand-up comedians doing well-worn anatomy jokes on Monday nights.

In How Architecture Works, Witold Rybczynski makes a similar point regarding the emphasis of style over substance:

The difference between a designer and a stylist is analogous to the difference between Glenn Gould performing Bach and Victor Borge playing in the style of Bach. With Gould, we experience Bach’s creation; with Borge, we merely recognize the composer’s style. One is art; the other, however entertaining, is not.

Yes, it’s possible to argue that Cleese and the other members of Monty Python used patterns in their work when writing their sketches (it’s hard not to when you produce that much material), but let’s focus on the meat of the critique: that improvisers don’t work to improve individual pieces and that, as Cleese and Rybczynski argue in separate contexts, a performance can be a clever stylistic pastiche but not (or at least most often not) art.

Improvisers live in a world of first drafts. Unless we’re doing fake-prov, where we pretend to hear the suggestions we want and perform our scripted set, we’re honoring the audience’s suggestions and creating a piece on the spot. Even putting a known character into a new situation, a contemporary version of commedia dell’arte, is constrained by our co-writers in the house. I’ve said before that improv is a very forgiving art form: the audience says “banana”, you say “banana”, people laugh, and the person who gave the suggestion thinks they’re a genius. As with all first drafts, though, some of what we do will be terrible, much of it will be funny, and some of it will be hilarious. We can try to improve the scene as we go along, but we get just the one chance. It’s the nature of the beast.

The lack of a climax is a serious concern, especially for long-form improv. The worst improv scenes noodle around a subject, the performers try to force a laugh by going for the joke, and the moderator or team ends it before the audience wanders off to the bar. Mixed short-form shows, such as ComedySportz, use different types of games to add variety and maintain interest. The moderator, what we call a referee, is responsible for moving the show along and deciding when games should end. A four-minute scene might not get a dramatic climax, but the good ones do. A seven-minute musical comedy needs a payoff that happens in the closing song–it’s expected of the genre. In a real sense the referee’s the editor, finding (or, worst case scenario, manufacturing) an end point for the scene. It’s up to the players to create it.

Long-form shows often take a single suggestion and build a series of interconnected scenes along that theme. Some groups, such as Shakesprov in Portland or Cast on a Hot Tin Roof in Chicago, perform entire plays in the style of a specific playwright (Shakespeare and Tennessee Williams, respectively). Rybczynski’s critique that these performances might be entertaining but definitely won’t be artistic fails if the performers dig in with the intention of honoring the author and genre and create a piece worthy of the group’s aspirations. If Borge played Bach in a concert performance, it would be art. Interpreting Suddenly Last Summer as a comedy would be a travesty. Performing All’s Well That Ends Well as Shakespeare wrote it is both.

To sum up, I think Cleese’s argument that improv is a party trick that owes more to cleverness than art is fair, but could just as easily be turned on run-of-the-mill sketch comedy, stand-up, or essayists. Skilled improvisers strive to be more than surface-level funny, honor the intentions of the audience, respect the artists from whom we borrow, and build to a dramatic or comedic climax. But we can always do better.

Review of The Humor Code

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Title: The Humor Code

Authors: Peter McGraw and Joel Warner

Publisher: Simon & Schuster

Copyright: 2014

ISBN13: 978-1-451-66541-3

Length: 256

Price: $26.00

Rating: 93%

I received an Advance Reader Copy of this book through the NetGalley service.

The Humor Code, written by Peter McGraw and Joel Warner, traces the pair’s global journey to investigate McGraw’s “Benign Violation” theory of humor. McGraw is a professor at the University of Colorado Boulder and the founder of the Humor Research Lab (HuRL). Warner is a professional journalist. Neither he nor McGraw had any significant performance experience, but they did have a taste for adventure that took them to some complex and potentially dangerous locales, such as remote Tanzania, Palestine, and Los Angeles. Neither author shied away from jumping into an unheated Peruvian military cargo plane with a load of clowns.

No, really—a planeload of clowns. More on that later.

Not Off to a Promising Start

When we first meet our heroes the Professor, sporting his signature sweater vest, is about to do a few minutes at a stand-up open mic night. The bad news is that the crowd is known to be tough and they’re expecting anatomy jokes. You probably won’t be surprised that the guy with the Ph. D. bombed in that environment. This expected and very forgivable failure is brought into sharper relief when you realize that the goal of the exercise is to help prepare McGraw for an appearance at the Just for Laughs comedy festival in Montreal.

Comedy is hard. Social interactions with comedians are exceptionally hard. A few pages after the introduction, the authors related how they took the wrong approach to their backstage meeting with Louis C. K. The comedian probably expected academic or thoughtful questions, but McGraw went straight for the anatomy joke, which probably conjured up bad fan interactions and led to an early exit. They were better than most amateurs in that they seemed to understand they’d crossed a line and it was time to leave, but what they didn’t get at that point in the narrative was the vulnerability required to step on stage and do Louis C. K.’s material. You have to be in the proper emotional place to get there as a performer; two guys interviewing a hungry comedian before a show and going all awkward fanboy will kill the mood immediately.

Theory of the Benign Violation

The given circumstances of the book are the authors’ attempts to investigate McGraw’s theory of the Benign Violation. I first learned about the theory from McGraw’s guest lecture for Dan Ariely’s online course A Beginner’s Guide to Irrational Behavior, presented through Coursera. The basic idea is that humor requires a certain level of discomfort. In this construct, a statement or concept can be:

Benign, which means minimal or no discomfort;

Violation, which maximizes discomfort by challenging deep convictions or evoking disgust;

Benign Violation, which involves enough discomfort to throw the listener off balance, but not enough to disgust or challenge deeply held beliefs.

McGraw argues that, once the listener is uncentered but not overly offended, the comedian can use exaggeration or another technique to twist the reality and generate laughter. It’s an eminently reasonable take on comedy in the English-speaking world, but the question is how well it would hold up internationally. Part of the answer could come from determining why people laugh in the first place.

Why Do We Laugh?

Nobody knows.

The Journey

To start, the authors sampled dishes from the U.S. comedy scene, including stand-up performances and an improvisational comedy workshop with an Upright Citizens Brigade teacher in L.A. I’ve been a professional improviser since 1993 (and, like McGraw, failed horribly at stand-up) and agree with the authors that stand-up and improv are two different worlds. Stand-up comedians go on stage by themselves and (mostly) deliver prepared material, but improvisers usually perform as part of a group, don’t have to carry the load themselves, and ego-involve the audience by using their suggestions.

As the authors note, improv classes often attract serial workshoppers who might have no hope of performing due to job or family demands or a debilitating lack of funny, but who enjoy the social experience:

Our UCB class lasts for hours, but the time flies. Improv is play, and it’s a lot of fun. Afterward, at a nearby coffee shop, the students seem ready to do it all again. “I love using another person to succeed or fail on stage,” one of them tells us. “It’s freeing,” says another. “It’s like therapy-light,” raves a third.

It’s not at all uncommon for participants in an improv workshop to go out for drinks afterward. I’ve certainly benefitted from the social aspects of improv and hope to do so for many more years.

From Boulder, L.A., and New York they went on to destinations including Japan, Scandinavia, Tanzania, and Peru. That last destination cast McGraw and Warner as clowns on a team led by Hunter “Patch” Adams (made famous by the movie starring Robin Williams). The team’s mission is to bring relief to a village in the Peruvian Amazon. McGraw started as a clown but transitioned to the role of civilian guide and overseer, as befitting his experience as an impartial observer of humor. Warner, the journalist, dug into his role as a clown…he is told and personally discovers that, when you put on the nose, you have permission to “go insane” in the sense that you become someone else.

That sentiment, of losing oneself in your clown character, echoes the thoughts of Keith Johnstone. Johnstone founded the Loose Moose Theatre in Calgary and invented Theatre Sports (the inspiration for ComedySportz, the organization I’ve performed with since 1996). In his classic book Impro, he described mask work as an opportunity to lose yourself in another entity. The pull can be so strong that everyone must agree to take their masks off when directed to do so. It’s a powerful technique and should not be attempted by beginners.

The Book as a Book

I enjoyed the progressive narrative, which chronicled the authors’ experiences and worked McGraw’s theories into the story’s flow. This approach stands in contrast to other recent participatory journalism titles I’ve reviewed, which alternate between the author’s experiences and history or theory. For example, Tower of Babel alternates between chapters about extreme language learners of the present day and the history of an Italian priest who was famous for his linguistic skills. Similarly, Moonwalking with Einstein alternates between the author’s preparation for and participation in the U.S. national memory competition and the history and practice of memorization. There’s nothing wrong with either framework, but I personally enjoyed a break from the strict alternating chapter approach.

I also appreciated the authors’ journey as human beings. Their work as part of the clown mission to the Amazon village came at the end of the arc that started in the developed world, continued through developing Africa, and ended in a subsistence-level community. Though they never explicitly stated that they understood at a visceral level where they’d gone wrong with Louis C. K., I bet they knew.

Conclusions

At the end of The Humor Code, McGraw goes on stage in Montreal and doesn’t bomb. I’ll leave the specifics of his solution as a surprise for when you read the book, but as a nerd who does comedy I appreciated how he solved the problem of presenting at a comedy festival without being an experienced comedian. Highly recommended.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.

Review: Everything I Ever Needed to Know About Economics I Learned from Online Dating

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In addition to blogging here, writing books, and creating online training courses, I’m also the editor and lead reviewer for Technology and Society Book Reviews. Here’s my most recent review.

Title: Everything I Ever Needed to Know About Economics I Learned from Online Dating

Author: Paul Oyer

Publisher: Harvard Business Review Press

Copyright: 2014

ISBN13: 978-1-4221-9165-1

Length: 256

Price: $25.00

Rating: 89%

I purchased this book for personal use.

Everything I Ever Needed to Know About Economics I Learned from Online Dating, written by Paul Oyer and published by Harvard Business Review Press, takes a friendly approach to teaching basic economic concepts. The book covers topics including search, signalling, selection, and network externalities, in an approachable and personal manner. Oyer tells the tale through his own experiences in online dating. As someone who met his wife through online dating, I found myself rooting for the balding economist trying to find love while going through an unhurried divorce.

Light-Hearted, but not Lightweight

Paul Oyer is a professor of economics at the Stanford graduate school of business, so he is used to explaining economics to graduate students. It’s not a simple undertaking to translate that knowledge into terms that can be understood by the general reader. Yes, I understand that anyone who would purchase a book published by Harvard Business Review Press is probably not your average reader, but the book’s title and in the author’s writing style make it clear that this is not a weighty academic tome. If you want one of those, see if you can find a copy of The Economics of Electronic Commerce by Choi, Stahl, and Whinston, which I reviewed on this site in 1998.

Online dating is an interesting process. You go to a site such as Match.com or OkCupid, fill out a profile or answer questions, and let the computer code running in the background show you who it thinks you might be compatible with. It’s a combination of many economic activities: advertising, search, signaling, and network effects among many others. And, just as economics is often called the “dismal science”, online dating can take on an air of despair when you’ve been at it for a while but haven’t found anyone to spend time with.

Of course, some of this frustration can be self-inflicted. On page 12, the author cites an online dating profile published by a graduate student in China:

Never married; master’s degree or more; not from Wuhan; no rural ID card; no only children; no smokers; no alcoholics; no gamblers; taller than 172 cm; more than a year of dating before marriage; sporty; parents are still together; annual salary over 50,000 yuan; between 26 and 32 years of age; willing to guarantee eating for dinners at home per week; at least two ex-girlfriends, but no more than four; no Virgos; no Capricorns.

I hate to say it, but I think the guy she’s looking for is already married.

Economics and the Online World

I’d imagine that most of my readers will be familiar with at least some of the economic concepts that Oyer discusses in this book. That said, even though I have spent quite a bit of time with the popular literature discussing the economics of online commerce, I learned a few things from reading his book and was reminded of quite a few more concepts that I hadn’t encountered for a while. I also like that the author summarizes the economic concepts that he discussed in each chapter with a series of takeaways at the end. He lists a key insight from economics, a valuable or important empirical finding by economists, how dating compares to the concept discussed in the chapter, and a bit of humorous dating advice that puts a button on the chapter. In the chapter on signaling, for example, he gives this dating advice: “If you want to prove you are rich, burn a big pile of money on the first date.”

I enjoyed the author’s take on economics through the lens of online dating. He writes in a familiar, personal style, and ties the economic concepts he wants to explain into his personal narrative seamlessly. I’m just guessing, but I bet his first draft was pretty good. His editor, Tim Sullivan, certainly helped bring the manuscript together into an enjoyable, coherent whole.

Conclusions

I recommend Everything I Ever Needed to Know About Economics I Learned from Online Dating to anyone who is interested in contemporary economics, either as a casual reader just digging into the subject or as a more experienced hand who would enjoy a good-natured review.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created over twenty online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com.

Finding Your Happy, Creative Place

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It seems obvious that individuals with a happy work environment will be more creative and proactive, but there’s a school of thought among some managers and executives that insists keeping workers off balance makes them better workers. What does the research show?

In their book The Progress Principle, Teresa Amabile and Steven Kramer cite substantial research indicating that a positive inner work life enhances creativity and productivity. In 1987, Isen, Daubman, and Nowicki published their article “Positive Affect Facilitates Creative Problem Solving” in the Journal of Personality and Social Psychology. Their experiment applied the traditional creative thinking task of presenting a subject with a box of thumbtacks and a candle, then asking the subject to suspend the candle over the table so no wax dripped onto its surface. Prior to setting out the task, the subjects were either shown a five-minute video clip from a comedy, five minutes of a film on concentration camps, or given a neutral task such as exercise or watching a math film. The experiment revealed that participants who watched the comedy were significantly more likely to find the problem’s solution.

Amabile, Kramer, and other authors criticize studies showing that stress results in improved performance by pointing out that any positive effects are short-lived, the experimental conditions addressed specific rather than generalized tasks, and that focus on external conditions hampers performance. Amabile and Kramer conducted a substantial study of mental affect on creativity by asking employees at several companies to record daily journal entries detailing one event that stood out each day. Based on their results, they concluded:

We even found a surprising carryover effect showing that creativity follows from positive emotion. The more positive a person’s mood on a given day, the more creative thinking he did the next day — and, to some extent, the day after that — even taking into account his moods on those later days. This may be due to what psychologists call an incubation effect. (p. 52)

In the face of this research, why do many managers feel the need to stress their employees through constant reorganizations or manipulative reward schemes? In my opinion, part of it comes down to control. Managers feel like they have to prove their worth by driving their reports to higher productivity than they would have achieved without the manager’s input. Other managers just like pushing people around. Finally, American industry still follows, at least in part, the scientific management philosophy of Frederick Winslow Taylor. Taylorization entailed breaking processes into component parts that workers could accomplish through rote memorization and adherence to established procedure. Perhaps these principles could work on an assembly line (though the Ford Motor Company experienced massive worker turnover until they modified their practices), but creative and knowledge worker tasks can’t be broken down in the same way.

None of us can be happy all the time, nor should we be. We’ll get frustrated, be unable to complete the tasks we’re assigned without substantial effort, and take many wrong turns as we try to advance the state of the art in our field. We need to be resilient and stand up to these perfectly normal pressures, but we shouldn’t have to suffer through needless stress imposed by management.

One of Amabile and Kramer’s main points is that workers do better when there’s a sense of progress. Even the little victories matter. In one sense, the little victories matter a lot. We’re all working toward a common goal, but it’s hard to maintain a positive attitude unless you feel like you’re moving toward that goal. Just as improv scenes move forward one line at a time, so do your work projects. Keep that momentum up, be ready to help each other, and try to stay positive.

Spend a Five or Break a Twenty? The Denomination Effect

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I’m sure many of us understand the denomination effect on a visceral level. If you’ve ever been in a store, saw something you wanted, but hesitated to buy it because you’d have to pull out a big bill, you’ve experienced this effect. Why did you hesitate? Because you knew that breaking that $20, $50 or $100 bill made it that much easier to spend your change.

Perhaps that’s why prices near a dollar amount, particularly $4.99, $9.99, $19.99, and $99.99 are so attractive to the consumer’s eye. You’re trading one physical item (a printed piece of paper) for another (perhaps a flash drive) and getting a tiny bit of money back. I wonder how much of the attractiveness of prices just below a currency denomination depends on the fact that you’re getting some change back as opposed to the first number being one less (e.g., $19.99 versus $20.00). I bet the two phenomena are intertwined in some interesting psychological ways.

You also see the denomination effect at work in gambling, but the effect works differently there depending on the game and situation. Knowledgeable poker players experience the reverse effect, becoming less likely to get involved in hands when they have fewer chips in their stack. They hesitate to invest in a hand because, when you are low on funds, the relative value of each chip goes up. Other players can use this hesitancy to their advantage and bet big to drive the small stacks out of a pot, but the small stacks can make a modest bet to induce a bluff raise from a big stack, but the big stacks can raise and hope the small stacks will think they’ve fallen into their trap, but…

You get the idea. Poker’s fun, but bring aspirin.