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Review of Tap: Unlocking the Mobile Economy

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Title: Tap: Unlocking the Mobile Economy

Author: Anindya Ghose

Publisher: MIT Press

Copyright: 2017

ISBN13: 978-0-262-03627-6

Length: 240

Price: $29.95

Rating: 100%

I purchased a copy of this book for personal use.

I’m not a reviewer who gives out perfect scores like candy. In fact, I chose to use a 0-to-100% scale so I could provide nuanced ratings. I happily gave Malka Older’s debut novel Infomocracy a 98% because it was outstanding work but, for whatever reason, didn’t ring the bell for 100%. I believe I’ve given one other book, Intellectual Property Strategy (from the MIT Press Essential Knowledge series) a maximum rating. Tap, by Anindya Ghose and also from MIT Press, is the second.

The Mobile Landscape

Mobile devices are everywhere, with their spread continuing to gather pace as the prices of the devices and supporting services come down. Originally limited to voice and Short Message Service (SMS) communication due to a lack of bandwidth, smartphones now enable subscribers to make voice and video calls, search the web, and, of critical importance to marketers, engage in commerce. In Tap, Anindya Ghose of the Stern School of Business at New York University relates the results and implications of numerous academic studies of mobile commerce. The results provide a robust framework for marketers working in the mobile arena.

In his introduction, Ghose identifies four contradictions in what consumers want from mobile marketing and how we behave:

  1. People seek spontaneity, but they are predictable and they value certainty.
  2. People find advertising annoying, but they fear missing out.
  3. People want choice and freedom, but they get overwhelmed.
  4. People protect their privacy, but they increasingly use their personal data as currency. (p. 9)

Success in the mobile arena requires marketers to strike the proper balance among these four tensions.

Studies and References

After reading the first few chapters of Tap, I realized how many studies of mobile commerce have been conducted over the past ten years. As the author points out, tracking user movement and behavior, combined with the ability to test various forms of advertisements depending on context, provides a target-rich environment for academics and industry marketers to experiment. Ghose, who is a lead or co-author on many of the studies he cites, provides useful background on mobile commerce before dividing his coverage of the major forces of mobile marketing into nine chapters:

  • Context
  • Location
  • Time
  • Saliency
  • Crowdedness
  • Trajectory
  • Social Dynamics
  • Weather
  • Tech Mix

Each chapter reviews the literature relating to its force and offers insights into how marketers can use those results to the benefit of their clients and consumers. It’s impossible to cover all of the forces in any detail, but I found the discussion of crowdedness and trajectory particularly interesting. Crowdedness, as the word implies, refers to crowded conditions typically found while commuting. On a subway or bus, commuters typically pay attention to their mobile devices, ear buds in, and tune out their surroundings. Advertisers can take advantage of this focused attention by distributing relevant and interesting advertisements (and advertorials) during those periods.

Trajectory refers to a consumer’s path, either as movement between two major objectives (home and office) or within a larger location (movement within a store). When outside, mobile phones can track user movements based on GPS and accelerometer readings. When inside, the same tracking can be done using wi-fi signals. Each individual’s tendency for future movement based on their current vector can be exploited by marketers to make attractive offers.

The other seven chapters provide similar coverage. In addition to crowdedness and trajectory, I found the chapter on location (Chapter 5) to be particularly interesting.

Conclusions

Marketing is not a one-way street. Consumers are bombarded with ads and advertorial content, raising the mental cost of search and time (and data) spent waiting for ads to load on small-screen mobile devices. Many users employ ad blockers to reduced as much of the clutter as they can, greatly speeding up their usage experience but depriving them of potentially useful information. Also, as Ghose points out in the fourth contradiction listed above, consumers increasingly use their personal data as currency and don’t hesitate to refuse a trade if they feel they’re not receiving sufficient value in return.

Ghose is a leading expert on mobile marketing. His new book Tap summarizes the field’s most important research in a compact, readable package that I believe is indispensable for anyone interested in the subject.

Review of The Chessboard and the Web

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Title: The Chessboard and the Web

Author: Anne-Marie Slaughter

Publisher: Yale University Press

Copyright: 2017

ISBN13: 978-0-300-21564-9

Length: 296

Price: $26.00

Rating: 92%

I purchased a copy of this book for personal use.

The first step to winning a debate is to define the terms used to discuss the issue. In The Chessboard and the Web, Anne-Marie Slaughter, the former director of policy planning for the U.S. Department of State, characterizes international relations as a series of interconnecting relationships. Rather than pursue a statist realpolitik strategy, she argues in favor of a cooperative, supportive approach.

Games in Theory and Practice

Dr. Slaughter starts her argument by comparing the traditional view of competition described by Thomas Schelling’s classic text on game theory, The Strategy of Conflict, with operations on a chess board. Chess is a zero-sum game, meaning that if I win, you must lose. Of the classic two-by-two matrix games that Schelling describes in his book, the game of Chicken comes closest to the risk of nuclear war. In 1950s teen movies, two boys drive at each other at high speed. The first one to swerve is the “chicken” and takes a small loss, but if neither swerves there’s a head-on collision and both players suffer a huge loss.

The Prisoner’s Dilemma, perhaps the best known of the classic games, demonstrates how a games payouts can be constructed to convince individuals to violate their best interests. The idea is that two criminals have been apprehended, separated, and offered a choice. If a criminal testifies against the other (defects) and the other refuses to testify against them (cooperates), the one who testified will go free and the other will go to prison for ten years. If both testify, they will go to jail for five years. If neither testifies, each will go to jail for one year. Even though the best choice for both criminals is to refuse to testify and serve a little time in jail, the fact they can’t communicate with each other means they can’t trust the other’s intentions. The penalty for unmatched cooperation is a long jail term while the other goes free, so the logical choice is for both to defect and accept a suboptimal outcome.

The third game Slaughter mentions, the Stag Hunt (also called the coordination game) allows for scenarios where two players can achieve better outcomes by cooperating than by competing. In the Stag Hunt, two hunters can choose to go after a hare or a stag. If a player goes after a hare, they will always get it and win one point. If both players go after a stag, they will each get three points. If one player chooses hare and the other chooses stag, the player choosing hare gets one point and the player choosing stag gets zero. Even with repeated play, it’s easy for players to fall into the trap of getting a steady payoff of one point per round without discovering that cooperation yields better results. As with all of the classic two-by-two games, the main limitation is the lack of communication between the players.

Networks and Connections

After introducing game theory, Slaughter describes networks and basics of network analysis in the context of international relations. For example, she mentions different measures of connectedness, such as the number of connections leading to and from a network node (its degree), the node’s place in the network (its centrality), and the number of times it serves as a connection between two other nodes (its betweenness). She then explores the strengths and weaknesses of the standard network topologies: star, hub-and-spoke, and mesh. Networks appear throughout international relations, whether among states (such as the European Union) or in non-governmental organizations and terrorist groups. Some networks are tightly interconnected (have a high density), while others are more sparse.

Slaughter describes several major types of international networks, starting with resilience networks. Resilience networks can serve as defense, recovery, and stabilization tools. Doctors Without Borders is one example of a networked organization that provides health care in recovery and stabilization roles. Task networks are similar to resilience networks in some respects, but one distinction is that they are temporary groupings assembled to complete work through cooperation, collaboration, or innovation. Cooperation comes with significant risks. If a partner defects, such as when an OPEC member nation produces more oil than its quota allows, then the strength of the network depends in large part on the effectiveness of punishments administered by other group members.

The final category of networks, scale networks, describe how solutions that work well in microcosm can grow. In a replication network, a solution can be repeated with little or no modification at a new location. One such network is the Global Alliance for Vaccination and Immunization (GAVI). GAVI coordinates transport and delivery of vaccines to vulnerable populations to help restrict the spread of disease. Finally, cumulation networks bring knowledge and expertise into a single entity. One example is GitHub, the online source code repository that programmers around the world rely on.

Network Power

As you might expect, Slaughter argues strongly in favor of a networked approach instead of following the realist’s emphasis on states with interests rather than allies. She cites former Secretary of State Hillary Clinton’s adoption of Joseph Nye and Suzanne Nossel’s concept of “Smart Power”, where states use all means at their disposal, from military power to trade, diplomacy, and foreign aid, to influence allies, institutions, and international norms. At some point the distinction between “smart power” and the traditional realist view becomes moot; realists use all of those tools as well, they just do so with different intentions.

Near the end of The Chessboard and the Web, Slaughter compares her liberal internationalist (she would say humanist) approach to Joshua Ramo’s “Hard Gatekeeping” (statist) approach. As she notes, the discussion has raged between proponents of a power-based foreign policy versus those advocating a values-based foreign policy for centuries. Her ideal scenario is an Open Order where states remain important and powerful but operate within an international network charged with “acknowledging and validating individuals, groups, businesses, and institutions not simply as state subjects but as actors in their own right through global networks.”

Conclusion

Foreign policy, diplomacy, and statecraft require careful planning and execution to advance one’s interests. As with all such debates, it’s a matter of striking a balance between a state’s interests and those of its allies, competitors, and neutrals. Advocates of the Hard Gatekeeping approach would argue that the “Smart Power” approach isn’t so smart because it would leave the U.S. exposed to defectors. Even so, I find Slaughter’s arguments in The Chessboard and the Web to be convincing if not quite compelling. States can benefit from well-applied connections, but deciding on the extent of that connectivity and exposure is a devilishly tricky prospect. Highly recommended.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 50 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at http://www.curtisfrye.com and follow him as @curtisfrye on Twitter.

Review of Gravity’s Kiss

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Title: Gravity’s Kiss

Author: Harry Collins

Publisher: MIT Press

Copyright: 2017

ISBN13: 978-0-262-34003-8

Length: 416

Price: $29.95

 


I received a promotional copy of this book from the publisher.

Albert Einstein predicted gravitational waves as part of his theory of general relativity, with the caveat that the waves would be so weak they would be almost impossible to detect. Harry Collins, Distinguished Research Professor of Sociology and Director of the Centre for the Study of Knowledge, Expertise, and Science at Cardiff University, has closely observed gravitational wave science and its practitioners since 1972. In Gravity’s Kiss, he documents the first detection of gravitational waves and comments on the process from the complementary perspectives of sociology and physical science.

Years in the Making

Gravity’s Kiss starts by describing the initial mention of what turned out to be the first detection of gravitational waves. The Event, as it was soon known, occurred on September 14, 2015. Collins was at home, scanning through the subject lines of emails from the gravitational wave community, when he noticed a subject line mentioning an interesting occurrence during an engineering run of two new detectors. The devices were in Washington state and Texas, far enough apart that their readings could be compared, adjusted for the time to traverse the distance between the detectors, and examined for anomalies or glitches that could indicate an instrument fault or statistical coincidence that would invalidate the observation.

Collins’ method is to observe and report on science as it happens, so this message was his signal to more closely observe the process from his vantage as a trusted colleague with whom many practitioners willingly shared information. The author notes that, with one exception, he was the longest-tenured member of the gravitational wave community. He had observed years of work when everyone knew the odds of detection were vanishingly remote because their tools weren’t sensitive enough yet and been part of conversations when teams thought perhaps they had detected gravitational waves. (They hadn’t. The signal was a “blind injection” inserted by project managers to rehearse the procedures to be followed after a real detection.)

Secrets and Methods

Part of the ritual of science demands that experimenters maintain a measure of distance and detachment from their subject. As such, even knowledge of whether The Event came from real observations or had been injected into the data stream was kept secret from the researchers until it was time to “open the box” and determine whether the signal was real or the result of a glitch or blind injection. After each party to the analysis described their work, the team agreed all necessary due diligence was done, the seals on a few files were broken and the data compared to the signal. As it turned out, the signal was loud, clear, and free from mechanical glitches. Collins reports that the gravitational wave community celebrated the unveiling and turned almost immediately to the tasks of refining their analysis and writing the paper that would present their result to the world.

The paper, which everyone realized would be a landmark of the physics literature, brought the social side of science to the fore. Collins highlights two aspects of the paper writing and continuing analysis process that, in his opinion, hampered the community: secrecy and what he calls “relentless professionalism”. Not wanting to have their thunder stolen by scientists who were not part of the group, the consortium prohibited members from sharing anything about the detection with outsiders. While spouses and partners could be told, no one else was to know. This secrecy caused significant stresses within the group, particuarly as the analysis and writing process dragged on. Over the five months from the initial detection on September 14, 2015 to the press conference on February 11, 2016, the need to avoid disclosure strained relationships with colleagues and family even as bits of information leaked out. One rumor analyst was even able to piece together enough information from canceled conference attendance and similar tidbits to correctly predict the press conference’s date.

The process also suffered from “relentless professionalism”, where members asked increasingly fine-pointed questions regarding method, methodology, and results. The quest for statistical significance to claim a discovery, which in the physical sciences is measured by a severe five-sigma criterion, and the words used to describe a result take on deep meanings within the community. Collins describes the lengthy and occasionally fraught process with the eye of an experienced observer and with enough knowledge of the subject matter to comment on both the content of the paper and how it came to be. In practice, scientific endeavor is far from the detached process is often claims to be. Deciding whether to use the term “direct detection” in the paper’s title comes down to not wanting to hurt the feelings of previous researchers who, though not part of the consortium, are well-regarded and could lay claim to initial detection under certain interpretations of their work.

Conclusion

Collins’ contemporaenous narrative provides an enjoyable and relatable read. The first two-thirds of the book describe the process leading from initial detection to just after the paper was released, while the last third provides sociological context to flesh out his approach, observations, and recommendations. While he doesn’t shy away from wondering at the complexity of the detection apparatus and analytical techniques, his descriptions are delightfully free of hyperbole and treat the protagonists as good people doing the best they can to ensure their results are correct and share them appropriately. Gravity’s Kiss is the story of a monumental success brought about by a team of able researchers. Harry Collins was ideally positioned to relate the tale and made the most of his opportunity. Highly recommended.

Written by curtisfrye

March 23, 2017 at 10:00 am

Review of Driverless from MIT Press

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Title: Driverless

Authors: Hod Lipson and Melba Kurman

Publisher: MIT Press

Copyright: 2016

ISBN13: 978-0-262-03522-4

Length: 328

Price: $29.95

Rating: 94%

I received a promotional copy of this book from the publisher.

Research and development of driverless cars has reached the popular press over the past few years, but until now attempts to frame the debate have remained in the specialty press and academic journals. In Driverless: Intelligent Cars and the Road Ahead, Hod Lipson and Melba Kurman offer a valuable perspective on the technological and policy implications of autonomous vehicles.

Seven Myths

The concept of the driverless car has been around almost as long as the automobile itself, but only in the past few years has the technology underpinning the concept advanced and evolved enough to bring it close to realization. Even so, there is enough disagreement and skepticism to slow the adoption of driverless cars.

Lipson and Kurman organize their narrative around what they call the Seven Delaying Myths that slow advances in driverless car networks:

  1. Autonomous driving technology will evolve out of today’s driver-assist technology
  2. Technological progress is linear
  3. The public is resistant
  4. Driverless cars require extensive investment in infrastructure
  5. Driverless cars represent an ethical dilemma
  6. Driverless cars need to have a nearly perfect driving record to be safe enough
  7. The adoption of driverless cars will be abrupt

I can’t address each point in depth here, but I’ll make a few notes. The second myth, that technological progress is linear, is clearly false. Elementary analyses of networks show that non-linear growth occurs as the number of interconnected members increases. Those connections drive innovation through aggressive idea sharing, competition, and cooperation. The staggering growth of internet technologies and platforms puts this myth to rest easily.

The fourth point, that driverless cars require extensive investment in infrastructure, was true under the completely impractical Electronic Highway paradigm promulgated in the late 1950s and early 1960s. Lane sensors and wires embedded in the road and sensors installed in the cars were prohibitively expensive and required far more computing power than was reasonably available at the time. By 2014, the U.S. government backed research into a paradigm called V2X, where cars exchanged data with other cars, the road, and roadside sensors. Even though the available technologies and processing power were exponentially better than what was available in the 1960s, 1970s, and 1980s, the V2X system used a top-down approach where the system, writ broadly, managed each car’s behavior.

One of the authors attended a 2014 U.S. Department of Transportation conference on autonomous vehicles and was astounded to see just a single session of the multi-day event devoted to Google’s self-driving cars and deep learning algorithms. Disagreeing with the DOT’s top-down approach (noted by including the phrase intelligent cars in the book’s subtitle), the authors believe that putting the smarts and sensors in the cars and using the highway’s infrastructure as a series of checkpoints and information relays is the superior solution. I find their argument persuasive. Advances in deep learning and agent-based models let individual vehicles build their skills, which they can combine with other vehicles’ experiences to develop an ever-improving ensemble model through a process the authors call fleet learning.

The Road Ahead

Driverless vehicles have started to appear on American roads, but significant objections remain. What Lipson and Kurman label as Myth #6, that driverless cars need to have a perfect driving record to be safe enough, poses two problems. The first is that it’s easy for critics to move the goal posts. Whatever safety level driverless cars have attained, it’s easy to use the specter of a runaway or hacked vehicle a passenger has no way to control to argue that the cars must be even safer. Second, humans are horrible drivers. According to World Health Organization figures updated in May 2014, 1.2 million people are killed in car accidents worldwide every year.

And yet, even though driverless cars offer the prospect of safer roads, the loss of privacy and autonomy weighs heavily in the balance. While Myth #3, that the public is resistant, is less true than it was, a significant proporation of Americans identify strongly with their car and see it as a way to maintain their freedom. Leaving the driving to a robot would deprive those individuals of an activity they cherish, which is an attitudinal barrier policy makers can’t ignore.

Conclusion

Driverless is an excellent book that offers a systematic and informative narrative on the history, state of the art, and future of driverless cars. Framing the issues through their Seven Myths offers a lens into the rhetoric supporting innovation and adoption of autonomous vehicles. There is much work to do on both the technological and policy sides—Lipson and Kurman’s work contributes meaningfully to that discussion.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 50 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at http://www.curtisfrye.com and follow him as @curtisfrye on Twitter.

Written by curtisfrye

February 22, 2017 at 10:00 am

Review of Hungry Ghosts, by Stephen Blackmoore

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Title: Hungry Ghosts

Author: Stephen Blackmoore

Publisher: DAW Books

ISBN13: 978-0-756-40941-8

Release: February 7, 2017

Available for purchase from Powell’s, Amazon, or B&N.


I received a free electronic copy of this book for review.

I enjoy urban fantasy, specifically stories that borrow heavily from the film noir and hard-boiled detective genres. Stephen Blackmoore’s Eric Carter novels fit the bill nicely.

Hungry Ghosts is the third installment in the series, following Dead Things and Broken Souls. In Blackmoore’s world, magic relies on a local grid wizards can tap into. The specific expression of that power varies among wizards, with Eric Carter drawn to one of the rarest specialties: necromancer. He is a strong natural talent, but a series of adventures has given him exceptional abilities.

Great strength often comes at great cost, and Carter’s power boost is no exception. The events of the first two books led to his becoming entangled with Santa Muerte, originally known as Mictecacihuatl, the Aztec goddess of death. “Entangled with” as in “married to.” Mortals pledging themselves to gods can result in significant complications and side effects up to and including fates worse than death, so Carter is properly motivated to take extreme measures to save himself.

The first two novels in the series set up the action in Hungry Ghosts, so I won’t detail the events that put the author’s protagonist in this bind. The action is entertaining and, true to the book’s hard-boiled antecedents, occasionally violent. Okay, fine…you got me: more than occasionally. And yet I never have the feeling that Blackmoore adds violence for its own sake. Instead, frequenting the world of the dead (literally) and carrying around the messed-up baggage that comes with it makes Eric Carter familiar with and capable of delivering death in its various forms.

As an author, Blackmoore writes in a straightforward style that I find engaging. The gritty industrial locations of his mortal criminals’ lairs stand in sharp contrast to the land of the dead and the magical elements present when Aztec gods manifest. The events of Hungry Ghosts takes Eric Carter through regions of existence he had (mostly) heard of but hoped never to traverse. The ongoing exploration of the landscape and Carter’s reaction to it kept me interested throughout. Again, Blackmoore’s direct style serves him well here. He splits his narrative between milieu and character wisely, providing every detail I need to appreciate the challenges of the setting and the consequences of failure while following his protagonist’s thought process as he works through increasingly daunting situations.

I highly recommend Hungry Ghosts and its predecessors, though I do have a couple of caveats given the books’ subject matter and presentation. First, the novels include a fair amount of profanity. I believe the characters’ language, like the violence, is organic to the story, so it doesn’t bother me. Second, readers who shy away from descriptions of bloody crime scenes or casually mentioning a shotgun blast to the back of the knee should pick other books.

I loved all three Eric Carter novels, especially Hungry Ghosts. If you enjoy (or think you might enjoy) urban fantasy, I’m sure you will, too.

Written by curtisfrye

January 7, 2017 at 4:24 pm

Review of Infomocracy, by Malka Older

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Title: Infomocracy

Author: Malka Older

Publisher: Tor.com

Copyright: 2016

ISBN13: 978-0-765-38515-4

Length: 384

Price: $24.99

Rating: 98%

I received a promotional copy of this book from the publisher.

Timing, as they say, is everything. Tor.com releases Malka Older’s debut novel Infomocracy on June 7, into the teeth of a U.S. presidential election cycle, which is the best possible time for the book to come out. I’m happy to report that both publisher and author make the most of the opportunity.

World of Infomocracy

Infomocracy envisions a speculative future in the mid-to-late 21st century where most states have joined a world government system based on local rule. Under this system, the countries have been divided into centenals, which are governing units of 100,000 residents. Each centenal may chose the regime by which they wish to be governed, with choices including ideological governments such as Heritage (conservative), Liberty (libertarian), or Policy1st (everyone’s dream party that advocates the “demonstrably best” policies on each issue, for some definitions of “demonstrably best”); corporate governments including Phillip Morris, 888, and Coca-Cola; and a smattering of nationalist and local parties. The government that wins the most centenals gains the Supermajority, which gives it significant influence at the supranational level. Some countries, including likely candidates Saudi Arabia and Switzerland, decided not to join the world government scheme and govern independently.

At the center of Older’s world lies Information, a global service that combines our current internet, the Internet of Things (e.g., this pachinko machine paid out a 28,000 yen jackpot on such and such a date), as well as manipulable visualizations and heads-up displays. I think the combination of a governing scheme akin to that found in Neal Stephenson’s Snow Crash with an information service more like the one described in Minority Report serves the story’s needs admirably.

Ground Game

The popular aphorism that “all politics is local” describes a world divided into 100,000-person mini-states quite well. Infomocracy follows Ken, an undercover agent of influence for Policy1st, and Mishima, a researcher and sometime security worker for Information. As in William Gibson’s novels such as Pattern Recognition, we receive the barest hints of what the main characters look like, focusing instead on what they know, what they do, and how they react within their milieu.

As the story progresses, we follow Ken and Mishima around the world as they embark on assignments, react to emergencies, and explore their burgeoning relationship. Sometimes their efforts create the desired change, sometimes they get a mixed result, and sometimes everything goes wrong. Those varied outcomes, which highlight the joy and pain that are never far from the tactical-level worker’s mind, are no doubt the product of Older’s work as a humanitarian aid worker in Japan, Darfur, Mali, and other places (including three years as a team leader), as well as her appointment as a Senior Fellow for Technology and Risk at the Carnegie Council for Ethics in International Affairs for 2015. When you consider that experience in tandem with her master’s degree from the School of Advanced International Studies (SAIS) at Johns Hopkins University and Ph.D. work at l’Institut d’Études Politques de Paris, you get a sense of the intellectual firepower she brings to the task.

Events in Infomocracy proceed in a manner that is both familiar and surprising. To paraphrase Chekhov, “If you see a global information network over the fireplace in Act One, it will go off in Act Five.” We don’t quite get to Act Five before the information and communication grid goes down, but fail it does and the hell that was breaking loose accelerates into a maelstrom Ken and Mishima must navigate.

Older brings the narrative to a satisfying conclusion. I didn’t give the book a 100% rating because I thought a few minor elements weren’t handled as well as they might have been, but I don’t feel compelled to write an artificially “balanced” review that makes too much of those quibbles. The book’s too good to spend much time on a few bits that were merely good instead of outstanding.

Conclusion

Infomocracy doesn’t read like a first novel—rather, it reads like the work of an experienced author who can leverage her significant life experience into a compelling narrative. I recommend Malka Older’s Infomocracy enthusiastically and without reservation. I look forward to her next book.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 40 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at http://www.curtisfrye.com and follow him as @curtisfrye on Twitter.

Written by curtisfrye

May 31, 2016 at 3:56 pm

Review of Quantified: Biosensing Technologies in Everyday Life

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Title: Quantified

Editor: Dawn Nafus

Publisher: MIT Press

Copyright: 2016

ISBN13: 978-0-262-52875-7

Length: 280

Price: $27.00

Rating: 92%

I received a promotional copy of this book from the publisher.

Fitness trackers, such as the Nike+ FuelBand, FitBit, and (in some modes) the Apple Watch have grown in popularity over the past several years. Knowledge of one’s activity levels and physical state, even if measured somewhat inaccurately by contemporary sensors, empowers users by providing insights into one’s relative health and activity levels. Other sensors, including implanted devices such as pacemakers, record data more accurately at the cost of greater intrusion upon the self. In Quantified: Biosensing Technologies in Everyday Life, Dawn Nafus, a Senior Research Scientist at Intel Labs, leads an investigation into the anthropoligical implications of new technologies and applications.

Organization and Coverage

Quantified is a collection of papers from the Biosensors in Everyday Life project, a multi-year effort with representatives from several institutions that examined how biosensing technologies, using either”wet” sensors (e.g., saliva, blood, or another bodily fluid) or “dry” sensors (e.g., heart rate, temperature, or blood pressure), impacts individuals and society as a whole.Nafus divided Quantifiedinto three sections: Biosensing and Representation, Institutional Arrangements, and Seeing Like a Builder. The first section, Biosensing and Representation, contains four chapters that examine the Quantified Self (QS) movement from an academic perspective. The first three pieces are, as Nafus admits, written by academics using academic language. I was happy to discover those pieces are accessible to the general reader, which isn’t always the case with articles or dissertations written by specialists for specialists. For non-academics like myself, the first three chapters provide a useful glimpse at how professional scholars approach biosensing as both practice and artifact. The fourth piece, by Wired contributing editor and QS movement leader Gary Wolf, provides a bit of push-back against the strictly academic approach to biosensing.

The Institutional Arrangements section examines QS in terms of regulation, privacy, and autonomy. Images of Jeremy Bentham’s panopticon and assumed observation as presented in Foucault’s Discipline and Punish or Orwell’s 1984 immediately come to mind, but as with every new technology access to information is regulated by differing privacy regimes at the regional, national, and supranational level.

The final section, Seeing Like a Builder, approaches biosensing from the perspective of mechanical engineering, device design, and data management. The first chapter is an edited conversation between Nafus, Deborah Estrin of Cornell Tech in New York City, and Anna de Paula Hanika of Open mHealth about the role of open data in the biosensing movement. Subsequent chapters investigate environmental monitoring, data available through the City of London’s bike rental program, and personal genomics.

Topics of Interest

I’ve written a fair amount about privacy issues and public policy, so I naturally gravitated toward the essays in the Institutional Arrangements section. In the Biosensing in Context chapter, Nissenbaum and Patterson apply the framework of Contextual Integrity to data captured by biosensors. As the name implies, Contextual Integrity addresses the appropriate sharing of information given its context, rather than a coarser set of norms established by law or policy. For individuals taking advantage of QS technologies, they might want to share information with other members of the movement to gain insights from their combined knowledge (called the “n of a billion 1’s” approach elsewhere in the collection). Marking appropriate sharing and usage depends on accurate metadata, which is discussed in Estrin and de Paula Hanika’s exploration of the Open mHealth data framework from the Seeing Like a Builder section.

In Disruption and the Political Economy of Biosensor Data, Fiore-Garland and Neff address the narrative that new technologies favor democracy and democratization. Specifically, they challenge the notion that disruptive change is, by definition, good. As they note:

In their most extreme form, disruption discourses use the concepts of democracy and democratization as ways to describe technological change, and in doing so ascribe social power to technological change in a teleological, deterministic way: if we say a technology disrupts power by bringing democratic access to data or power, then the technology will be democratic.

As rhetorical constructs, “disruption” and “democratization” invoke ideas of personal freedom and autonomy, implicitly denying traditional authorities control over one’s data. As with most business models based on platforms that provide the medium through which data is shared (e.g., Facebook), this argument is inherently self-serving. In the United States, private companies face few barriers to collecting and analyzing individual data, and practically none at all if the data has been shared openly and intentionally. While the interaction of health privacy laws and QS data sharing has yet to be tested, existing precedent argues strongly in favor of an interpretation favorable to companies that want to analyze the data for private gain.

I also enjoyed Marc Böhlen’s chapter Field Notes in Contamination Studies, which chronicled his team’s effort to track water quality in Indonesia. Böhlen’s team had to wrestle with the cultural implications of their work and account for both the expectations of the Indonesian citizens affected by their monitoring as well as the initial suspicions of the Indonesian government. I hadn’t encountered a narrative of this type before, so I appreciated learning more about his team’s work.

Conclusion

Quantified is an excellent first multidisciplinary study of the Quantified Self movement. The field is certain to evolve quickly, but the pieces in this book provide a strong base on which to perform future analysis.

Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 40 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.

Written by curtisfrye

May 26, 2016 at 7:27 pm