Archive for the ‘Book Reviews’ Category
Review of Transborder Data Flows and Data Privacy Law
Title: Transborder Data Flows and Data Privacy Law
Author: Christopher Kuner
Publisher: Oxford University Press
Copyright: 2013
ISBN13: 978-0-19-967461-9
Length: 285
Price: $145.00
Rating: 100%
I received a complimentary review copy of this book from the publisher.
Privacy law is a difficult subject to approach, let alone master. The United States has a patchwork of data protection laws at the state and federal level, often restricting government access to data that private enterprises may acquire and combine freely. Extending that analysis internationally is exponentially more difficult, due to both different legal approaches to personal data protection and the details of the laws themselves.
A Well-Qualified Author
In Transborder Data Flows and Data Privacy Law, author Christopher Kuner summarizes international privacy law, details the differing approaches taken by various countries, reports on developments in domestic privacy law and international agreements, and offers a framework for making the laws of the various States more interoperable.
Dr. Kuner is very well qualified to take on this analysis. The brief author bio on the inside of the dust jacket notes that, in addition to his position as Senior Of Counsel with the Brussels office of Wilson Sonsini Goodrich & Rosati, he is Vice-Chairman of the International Chamber of Commerce’s Task Force on Privacy and Personal Data Protection, participates in the work of international organizations such as the Organization for Economic Cooperation and Development (OECD), wrote European Data Protection Law: Corporate Compliance and Regulation, and is editor-in-chief of the journal International Data Privacy Law. Any one of those CV entries would be sufficient to convince me of his expertise—taken as a group they are indeed impressive.
Summary and Background
Kuner begins, as is customary in such works, with a historical synopsis of data privacy laws from the 1970s to the present. Other books, such as the Agre and Rotenberg’s edited volume Technology and Privacy: The New Landscape (1999) and my own Privacy-Enhanced Business (2001), go into significant detail on the development of data privacy laws in the U.S., Canada, Europe, and elsewhere. Kuner, by virtue of his experience in the field, is able to focus his coverage on the aspects of the laws that will most benefit policy makers and legal practitioners.
Transborder Data Flows and Data Privacy Law focuses on European data protection laws, many of which were drafted or modified in response to the EU Data Protection Directive 95/46. European Union laws tend to be the most restrictive, with idiosyncratic laws such as the U.S. Video Privacy Protection Act (passed in response to private investigators accessing Supreme Court nominee Robert Bork’s video rental records) as notable exceptions, so it makes sense to use that regime as the baseline for analysis.
EU laws treat data protection as a fundamental right, on par with constitutional rights in the US. Casting privacy in that light means EU policies must be evaluated against those rights, rather than against the rather more vague protections afforded privacy in the US as a penumbral right implied by certain amendments to the Constitution.
Further Considerations
After his overview of privacy policies, Kuner discusses the types of regulatory systems available, the differences among them, and the role of technology in privacy regulation. He points out, quite correctly, that legislation naming specific technologies will become obsolete almost immediately. On the other hand, individuals and institutions can protect personally identifiable information using privacy-enhancing technologies. For example, in addition to encryption technologies, data collectors could use geolocation sensors to pinpoint their location to identify which laws apply. As he notes, however:
[U]sing geolocation to control access to data can also undermine data protection, since determining the location of users can make them more identifiable. Thus geolocation can be useful in specific cases, but also raises data protection concerns.
Data that has been anonymized, or stripped of links to the individuals whom the data represents, is another tactic to render personally identifiable information safe. The author cites the proposed General Data Protection Regulation of the European Commission, which provides that “the principles of data protection should not apply to data rendered anonymous in such a way that the data subject is no longer identifiable”. Unfortunately, at least from the data protection standpoint, there has been significant progress in data de-anonymization. The mostly true folk wisdom that knowing an individual’s birthdate and postal code allows US data aggregators to correctly identify 70% of individuals is just the tip of a mammoth analytical iceberg. Reprocessing of medical test data, for example, has allowed researchers to link database records to specific individuals with very high accuracy.
Kuner also examines the role of extraterritoriality in data protection law. Certain policies and conventions, including one proposed by the International Chamber of Commerce, require each Party to the agreement to ensure that data transferred to processors outside the Party’s territory in accordance with the originating party’s laws. He notes elsewhere in the book that subsequent transfers to other processors don’t necessarily create a chain of responsibility back to the originating entity, but where responsibility ends, or even attenuates, is an open question.
Data rarely moves between States without crossing intervening jurisdictions. Kuner cites commentary indicating data transiting across the territory of a State doesn’t constitute a transfer, but even there the mechanics of data transmission come into play. Data is often stored on servers for some time as a normal part of transfers, either in a “store and forward” network or in an e-mail system. The US federal government has argued that e-mail stored on a server is no longer “in transit” and is therefore subject to different rules than are applied to “freely flowing” data. How that policy conflict will be resolved, if it is in fact recognized, is uncertain.
Recommendations and Conclusions
Because of the divergent nature of policies and laws among the various States and the difficulty in negotiating treaties, Kuner recommends a pluralistic approach to harmonizing international data protection regimes. Pluralistic harmonization is a slow and uncertain process, but it is the most realistic option at present. The difficulties of negotiating EU data protection agreements, even when granting specific exceptions such as the UK’s extended transition from paper to electronic records, argue strongly in favor of a more organic approach.
Transborder Data Flows and Data Privacy Law focuses on commercial and routine governmental activity and, as such, doesn’t cover national security law and practice, which the US uses to justify programs such as ECHELON and other National Security Agency programs revealed in the recent past. I was somewhat surprised not to see a discussion of the proposed “right to be forgotten” that has caused so much consternation in the US, but that omission doesn’t affect my evaluation of the book.
Kuner provides a comprehensive and useful overview of data protection laws, both in the EU and elsewhere. The author’s experience in the field, thorough analysis of existing policies, and policy suggestions are of the highest caliber. I recommend Transborder Data Flows and Data Privacy Law without reservation.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.
Review of The Humor Code
Title: The Humor Code
Authors: Peter McGraw and Joel Warner
Publisher: Simon & Schuster
Copyright: 2014
ISBN13: 978-1-451-66541-3
Length: 256
Price: $26.00
Rating: 93%
I received an Advance Reader Copy of this book through the NetGalley service.
The Humor Code, written by Peter McGraw and Joel Warner, traces the pair’s global journey to investigate McGraw’s “Benign Violation” theory of humor. McGraw is a professor at the University of Colorado Boulder and the founder of the Humor Research Lab (HuRL). Warner is a professional journalist. Neither he nor McGraw had any significant performance experience, but they did have a taste for adventure that took them to some complex and potentially dangerous locales, such as remote Tanzania, Palestine, and Los Angeles. Neither author shied away from jumping into an unheated Peruvian military cargo plane with a load of clowns.
No, really—a planeload of clowns. More on that later.
Not Off to a Promising Start
When we first meet our heroes the Professor, sporting his signature sweater vest, is about to do a few minutes at a stand-up open mic night. The bad news is that the crowd is known to be tough and they’re expecting anatomy jokes. You probably won’t be surprised that the guy with the Ph. D. bombed in that environment. This expected and very forgivable failure is brought into sharper relief when you realize that the goal of the exercise is to help prepare McGraw for an appearance at the Just for Laughs comedy festival in Montreal.
Comedy is hard. Social interactions with comedians are exceptionally hard. A few pages after the introduction, the authors related how they took the wrong approach to their backstage meeting with Louis C. K. The comedian probably expected academic or thoughtful questions, but McGraw went straight for the anatomy joke, which probably conjured up bad fan interactions and led to an early exit. They were better than most amateurs in that they seemed to understand they’d crossed a line and it was time to leave, but what they didn’t get at that point in the narrative was the vulnerability required to step on stage and do Louis C. K.’s material. You have to be in the proper emotional place to get there as a performer; two guys interviewing a hungry comedian before a show and going all awkward fanboy will kill the mood immediately.
Theory of the Benign Violation
The given circumstances of the book are the authors’ attempts to investigate McGraw’s theory of the Benign Violation. I first learned about the theory from McGraw’s guest lecture for Dan Ariely’s online course A Beginner’s Guide to Irrational Behavior, presented through Coursera. The basic idea is that humor requires a certain level of discomfort. In this construct, a statement or concept can be:
Benign, which means minimal or no discomfort;
Violation, which maximizes discomfort by challenging deep convictions or evoking disgust;
Benign Violation, which involves enough discomfort to throw the listener off balance, but not enough to disgust or challenge deeply held beliefs.
McGraw argues that, once the listener is uncentered but not overly offended, the comedian can use exaggeration or another technique to twist the reality and generate laughter. It’s an eminently reasonable take on comedy in the English-speaking world, but the question is how well it would hold up internationally. Part of the answer could come from determining why people laugh in the first place.
Why Do We Laugh?
Nobody knows.
The Journey
To start, the authors sampled dishes from the U.S. comedy scene, including stand-up performances and an improvisational comedy workshop with an Upright Citizens Brigade teacher in L.A. I’ve been a professional improviser since 1993 (and, like McGraw, failed horribly at stand-up) and agree with the authors that stand-up and improv are two different worlds. Stand-up comedians go on stage by themselves and (mostly) deliver prepared material, but improvisers usually perform as part of a group, don’t have to carry the load themselves, and ego-involve the audience by using their suggestions.
As the authors note, improv classes often attract serial workshoppers who might have no hope of performing due to job or family demands or a debilitating lack of funny, but who enjoy the social experience:
Our UCB class lasts for hours, but the time flies. Improv is play, and it’s a lot of fun. Afterward, at a nearby coffee shop, the students seem ready to do it all again. “I love using another person to succeed or fail on stage,” one of them tells us. “It’s freeing,” says another. “It’s like therapy-light,” raves a third.
It’s not at all uncommon for participants in an improv workshop to go out for drinks afterward. I’ve certainly benefitted from the social aspects of improv and hope to do so for many more years.
From Boulder, L.A., and New York they went on to destinations including Japan, Scandinavia, Tanzania, and Peru. That last destination cast McGraw and Warner as clowns on a team led by Hunter “Patch” Adams (made famous by the movie starring Robin Williams). The team’s mission is to bring relief to a village in the Peruvian Amazon. McGraw started as a clown but transitioned to the role of civilian guide and overseer, as befitting his experience as an impartial observer of humor. Warner, the journalist, dug into his role as a clown…he is told and personally discovers that, when you put on the nose, you have permission to “go insane” in the sense that you become someone else.
That sentiment, of losing oneself in your clown character, echoes the thoughts of Keith Johnstone. Johnstone founded the Loose Moose Theatre in Calgary and invented Theatre Sports (the inspiration for ComedySportz, the organization I’ve performed with since 1996). In his classic book Impro, he described mask work as an opportunity to lose yourself in another entity. The pull can be so strong that everyone must agree to take their masks off when directed to do so. It’s a powerful technique and should not be attempted by beginners.
The Book as a Book
I enjoyed the progressive narrative, which chronicled the authors’ experiences and worked McGraw’s theories into the story’s flow. This approach stands in contrast to other recent participatory journalism titles I’ve reviewed, which alternate between the author’s experiences and history or theory. For example, Tower of Babel alternates between chapters about extreme language learners of the present day and the history of an Italian priest who was famous for his linguistic skills. Similarly, Moonwalking with Einstein alternates between the author’s preparation for and participation in the U.S. national memory competition and the history and practice of memorization. There’s nothing wrong with either framework, but I personally enjoyed a break from the strict alternating chapter approach.
I also appreciated the authors’ journey as human beings. Their work as part of the clown mission to the Amazon village came at the end of the arc that started in the developed world, continued through developing Africa, and ended in a subsistence-level community. Though they never explicitly stated that they understood at a visceral level where they’d gone wrong with Louis C. K., I bet they knew.
Conclusions
At the end of The Humor Code, McGraw goes on stage in Montreal and doesn’t bomb. I’ll leave the specifics of his solution as a surprise for when you read the book, but as a nerd who does comedy I appreciated how he solved the problem of presenting at a comedy festival without being an experienced comedian. Highly recommended.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created more than 20 online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com and follow him as @curtisfrye on Twitter.
Review of Memes in Digital Culture, by Limor Shifman (MIT Press)
In addition to my other ventures, I’m the editor and lead reviewer of Technology and Society Book Reviews. Some of the books I cover related directly to my work as an improviser and speaker — Memes in Digital Culture is just such a work. This review originally appeared on January 5, 2014.
Title: Memes in Digital Culture
Author: Limor Shifman
Publisher: MIT Press
Copyright: 2014
ISBN13: 978-0-262-52543-5
Length: 200
Price: $13.95
Rating: 94%
I purchased a copy of this book for personal use.
I’m a fan of the Essential Knowledge Series from MIT Press. These small-format books provide useful information on a variety of digital culture topics, including Information and the Modern Corporation and Intellectual Property Strategy, which I have also reviewed. In Memes in Digital Culture, author Limor Shifman of The Hebrew University of Jerusalem develops a framework for analyzing memes in the networked age.
Memes as Entities
An early meme familiar to Americans and other western audiences is Kilroy Was Here, attributed to James J. Kilroy, a Massachussetts shipyard inspector. More recent examples are the Pepper Spraying Cop, Scumbag Steve, and Socially Awkward Penguin. Richard Dawkins introduced memes in his 1976 book The Selfish Gene. In that work, Dawkins argued that memes are small units of culture transmitted amongst a population, like genes. Dawkins’s framework posits that memes have three main characteristics: longevity, fecundity, and copy fidelity. Shifman points out that the Internet enhances all three of those aspects, allowing exact digital copies of memes to spread quickly and to stay around longer in the Facebook timelines, Twitter feeds, and hard drives of users.
Dawkins created his original theory of memes before networking technologies became commonplace. Shifman extends his work by defining an Internet meme as:
(a) a group of digital items sharing common characteristics of content, form, and/or stance, which (b) were created with awareness of each other, and (c) were circulated, imitated, and/or transformed via the Internet by many users.
Many commentators use the terms meme and viral interchangeably, but Shifman argues they’re two very different things. Her definition of memes emphasizes the transformational aspect of creation and sharing, such as adding a new caption to a common image. Korean rapper PSY’s viral video “Gangnam Style”, which was viewed more than one billion times on YouTube, was immensely popular but not, at least at first, a meme. Later take-offs on the theme, such as an homage to the wealthy former U.S. presidential candidate called “Romney Style”, marked the transition from viral video to meme.
Analyzing Memes
Shifman argues that memes can be analyzed in three ways: content, form, and stance; and interpreted through economic, social, and cultural/aesthetic lenses. Content, form, and stance capture the creative elements of a meme, including the contributor’s attitude toward the subject matter and subtext inherent in the creation. For example, the “Leave Britney Alone” video creator puts forward, through subtext, the idea that it’s OK to be a gay male wearing a wig and eyeliner. It’s also possible to break memes down into genres, including Reaction Photoshops (Photoshop-edited images are sometimes called “shoops”), Photo Fads, Flash Mobs, Recut Trailers, Misheard Lyrics, Bad Dubbing, and LOL Cats.
Chapter 8 focuses on memes in the political realm, particularly involving citizen participation. In the U.S., that trend included the Occupy Wall Street movement and the “I am the 99%” percent meme. Shifman and her colleagues also investigated memes in France, China, Israel, and Egypt. Because many regimes monitor or censor the internet in general and social media in particular, activists use code words to obscure their discussions and intentions. Memes also bring the difference between what Erving Goffman called the frontstage and backstage political venues into sharper relief. The frontstage represents the public face of a politician or campaign, while the backstage represents the venues where the real work gets done.
Final Thoughts
Like the other Essential Knowledge Series books I’ve had the pleasure to review, Dr. Shifman’s Memes in Digital Culture provides a solid overview on an interesting topic. I can easily see academics adopting her text as required reading for digital media analysis courses and executives reading it to gain insights into meme culture.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created over a dozen online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com.
Book Review: The Gamble, from Princeton University Press
Title: The Gamble
Authors: John Sides and Lynn Vavreck
Publisher: Princeton University Press
Copyright: 2013
ISBN13: 978-0-691-15688-0
Length: 322
Price: $29.95
Rating: 93%
I received access to a preview copy of this book via the NetGalley site.
The popular media covers U.S. presidential campaigns like announcers calling a horse race, highlighting every move, nuance, and setback as if it could determine the winner. Why? Because not doing so would give viewers tacit permission to watch something else, drive down the networks’ ratings, and cost them advertising dollars. One journalist from Mother Jones identified 68 unique events the press labeled “game changers.” Were they, or was it just meaningless hype?
Approach
In The Gamble: Choice and Chance in the 2012 Presidential Election, authors John Sides and Lynn Vavreck analyze the race’s twists and turns in measured tones, emphasizing the role “the fundamentals” (especially the economy) play in presidential elections. Sides is associate professor of political science at George Washington University and the coauthor of Campaigns and Elections. He cofounded and contributes to The Monkey Cage, a politics blog. Vavreck is associate professor of political science and communications at UCLA. As academics, they had to strike a balance between writing for a general audience versus writing for an academic audience.
Books without sufficient analytical rigor might not be considered during tenure evaluations, so the authors took a bit of a risk by writing mainly for laymen. I thought they struck a clever and useful balance by dividing the book into two sections: commentary text, where the authors summarize their findings in the main body of the book; and appendixes that present their data and analyses in more depth. The main text contains plenty of facts and figures, but the appendices extend the analysis by including summary statistics (such as standard deviation and standard error) and other measures of interest to professional academics.
Analysis
So, did the various campaign gaffes, missteps, blunders, and revelations make a difference? Sides and Vavreck conclude that, in the long run, they did not. The American electorate is more or less evenly divided between Democrats and Republicans with only a small percentage of persuadable voters for each election. Seemingly substantial missteps such as Mitt Romney’s statement about the (alleged) 47% of Americans who pay no income tax and Barack Obama’s (real) horrific performance in the first debate caused a momentary blip in the polls, but the candidates’ results settled back to the predicted norm within a few days.
The Republican primary season provides an even starker example of how Mitt Romney kept his forward momentum as challengers such as Rick Perry, Herman Cain, and Rick Santorum were “discovered” by the media but ran off the road due to policy mismatches with the electorate, poor debate performance, or personal issues the press uncovered. The fundamentals of Romney’s campaign didn’t guarantee him the nomination, but the odds were ever in his favor.
So too with Obama, who could rely on an (albeit slowly) improving economy to lift his campaign. Sides and Vavreck point out that even a general sense that things are getting better makes the incumbent very hard to overcome. Just as most Vegas odds makers give NFL teams a three-point edge for home field advantage, improving economic times provide a lift to sitting presidents.
Of course, campaigns and independent organizations do their best to overcome these limitations through voter outreach (aka the vaunted Obama “ground game”) and advertising. The authors’ analysis confirms previous work that ads shift opinions for a short time after viewing, but the effect fades quickly. The Romney campaign tried to leverage that fact by buying a lot of advertising in the days just before the election, but the Obama campaign had done a good job of maintaining their candidate’s presence and prevented the Romney campaign from succeeding.
The Gamble also addresses what the Obama win implies for American politics. Did his win, which was by a reasonably substantial margin, constitute a mandate and indicate a liberal trend in the polity? Recent votes in favor of legalizing gay marriage and marijuana seem to argue in favor of that interpretation, but Sides and Vavreck found that the electorate tends to equilibrate by moving in opposition to the winning candidate’s views. In other words, a liberal candidate’s win results in a more conservative electorate and vice-versa.
Conclusion
When it comes to U.S. presidential elections, the percentage of the electorate that will vote for their preferred party’s candidate regardless of attempted persuasion is so large as to render most campaigning moot. The campaign machines are so well-tuned, the authors argue, they cancel each other out over the long run. The fundamental elements, especially the economy, are far more relevant. I find that aspect of The Gamble comforting.
Before I close, I’d like to give a quick shout-out to the cover designer. I didn’t see the designer’s name in my preview copy of the book, but the cover image uses the point of the “A” in “Gamble” as the fulcrum of a dynamic balance between red and blue, which is a terrific touch. It makes a good book that much better.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created over a dozen online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com.
Gamification: Game Design and Addiction
I’m the editor and chief reviewer of Technology and Society Book Reviews, a site I founded in February 1998. I recently reviewed Natasha Dow Schüll’s book Addiction by Design, which makes many points relevant to my post on the ethics of gamification. The full text of my review appears below.
Title: Addiction by Design
Author: Natasha Dow Schüll
Publisher: Princeton University Press
Copyright: 2012
ISBN13: 978-0-691-12755-2
Length: 444
Price: $35.00
Rating: 89%
I purchased this book for personal use.
Natasha Dow Schüll, an associate professor in MIT’s Program in Science, Technology, and Society, explored the allure of food in mass quantities in her documentary Buffet: All You Can Eat Las Vegas. In her new book Addiction by Design from Princeton University Press, she examines how machine and game design facilitate addictive behavior.
Human Side of the Equation
Schüll begins by describing the human cost of gambling addiction by profiling several individuals, all of whom have driven themselves and their families into difficult situations because of their gambling. One woman interviewed by the author has structured her daily routine to visit a circuit of gambling establishments, including casinos and grocery stores with video poker machines. The small footprint, low operating costs, and revenue generation capacity of machines means that table games such as blackjack and craps have been squeezed into increasingly smaller spaces. Mirroring this trend, the typical problem gambler has changed from a middle-aged man who bets on sports or blackjack and waits ten years to get help to a 35 year-old woman with two kids who plays video poker and seeks help after just two years.
The financial windfall generated by problem gamblers is staggering. One study by Tracy Shrans indicated that gamblers who follow the industry’s “responsible gaming rules of conduct” (e.g, setting time and money limits, understanding the odds of the games, and not gambling when you’re lonely, angry, or depressed) generate just 4% of gambling revenue. A slew of studies, notably work published in 1998 by Lesieur (cited p. 16), estimate that problem gamblers generate between 30-60% of casino revenue. Part of gambling’s attraction is the possibility, however remote, of winning a significant amount of money, but the varied reward schedule plays a significant role as well.
Entering the Machine Zone
The effectiveness of a varied reward schedule holds true across the animal kingdom. Rats that press a lever and receive a food pellet every time will press only when they’re hungry, but rats rewarded on an irregular schedule, where they have no idea when the next food pellet will drop, will press the lever until exhausted. When the rewards come not from food but from direct stimulation of the endogenous reward system, the effects are even more pronounced. In her Great Courses video series Understanding the Brain, Jeanette Norden notes that rats with wires inserted into their brains, allowing them to stimulate their pleasure centers by pressing a lever, will forgo all other activities — including but not limited to sleeping, eating, and sex — to press the lever. She described the scene of an exhausted, filthy rat collapsed on the floor of its cage, reaching with its last bit of strength to press the lever just one more time.
According to Schüll’s analysis, the analog for humans appears to be entering the “machine zone”, where the player is engrossed in the game and their interaction with the machine. Unlike poker and other table games that provide experiences mediated by other humans and offer occasional thrills, machine gamblers are able to maintain stimulation for as long as their bankroll allows. The rhythm of their interaction with the device induces comfort and, most importantly, lets the player escape from the world for a time. Game designers have capitalized on this trend by offering multi-line video slot machines with as many as 100 payouts. The result is that most spins pay something, but the majority of spins pay less than the player wagered. Rather than a singular win or loss, these fractional payouts provide a smoother ride down as the built-in house advantage grinds away at the player’s bankroll.
Nevada is arguably the most libertarian state in the U.S., so it’s no surprise the gaming industry bases its arguments against limiting game design and player tracking on the grounds of personal responsibility. Schüll implies, but never as far as I could tell directly states that the games’ design promotes addiction. She probably couldn’t do so because of legal concerns and the inherent difficulty in proving such a statement, which is fair enough. That said, if there ever is such proof, it’s likely that the self-exclusion policies in other gambling jurisdictions such as British Columbia, Canada, and Australia would be replaced by stricter rules.
Conclusions
Schüll goes beyond the basic “reward schedule” addiction analysis so common in the literature and casts the role of casinos and their visitors in terms of the social theories of Weber, Levi-Strauss, and Foucault, mirroring the theoretical underpinnings of MIT’s Program in Science, Technology, and Society. (Though this publication and the program have similar names, we are not affiliated.) I thought her analysis added value to the book, but the sections didn’t feel tightly integrated with the rest of the narrative. Schüll wrote the book over several years and the book’s cohesiveness might have suffered a bit because of it. Important life events take priority, of course, and despite some small shortcomings Addiction by Design is a detailed, useful, and readable analysis of machine gambling and the players on all sides of the game.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created over a dozen online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com.
You Might Not Have a Book in You…Yet
A book with your name on the cover is a badge of honor. Many individuals find writing anything longer than an e-mail too painful to contemplate, with good reason: writing your first book-length manuscript is hard.
I’m preparing for some upcoming speaking engagements, so I took the time to re-read Million Dollar Speaking by Alan Weiss. Weiss has made a very (very, very) good living as a speaker and trainer and came highly recommended from a friend who makes a very (very) good living as an entertainer on the college and corporate circuits. In his book, Weiss explodes the myth that says “if you have a speech, you have a book”:
This should be restated as follows: if you have a speech, you have an excruciatingly tiny book. Speaking and writing are discrete skills, sometimes synergistic but not at all equal. Don’t give the published work short shrift: books require extensive research; tight, Jesuit-like logic; brilliant metaphors; and immaculate construction. If that sounds like it doesn’t resemble a lot of books out there, that’s because most books are not very good.
Improspectives runs 126 small-format pages and, according to the word count feature in Microsoft Word, contains 28,807 words. Most business books are 250 pages in length; at 350 words per page, you’re looking at 87,500 words. That’s a lot of information. Consider this: if you speak for an hour at a rate of 150 words per minute, you will have spoken 9,000 words. The spoken word and, by extension, video, are low bandwidth when you’re not presenting graphical content. it’s easier for you to talk for an hour than to write 9,000 words and, yes, video can be more fun to watch (though Weiss gives the example of a speaker whose video showed him writing on an easel pad), but you’re trading your convenience for the amount of information you deliver to your audience.
I dislike giving bad reviews to books, but I did want to give a real-life example of how having a speech or, in this case, a workshop doesn’t mean you have a book. Red Thread Thinking, by Debra Kaye (with Karen Kelly) describes Kaye’s “red thread” approach to finding connections between ideas for profitable innovation. I’ve been in and led enough corporate training sessions to see the value in her approach and believe her workshops would be valuable to many businesses. Unfortunately, so much of the good that comes out a workshop is unspoken and difficult to quantify. Many workshop leaders walk into the room with at most five or six pieces of paper with their outline and rely on the participants to provide the fuel for the day. Even success stories, if you can share them because of confidentiality concerns, can get repetitive when they rely on the same methods.
That’s where Karen Kelly comes in. I don’t know for sure, but I would guess the main author, Debra Kaye, had difficulty generating a manuscript that met the 250-page ideal for business books. The “with” credit on a book indicates the secondary author took on a significant role, which in this case meant lengthening the book by pumping the main author for more talking points, stories, and supporting research. Using that additional input, the professional book doctor can remix material, restating it in slightly different ways to change the emphasis and illustrating the points with new examples. If you add in a prologue and appendices and trim the target page count a bit, you reduce your writing burden from 87,500 words to around 70,000.
Once the first draft is in place, the developmental editor flags obvious repetitions and incongruent material so the “with” author can adjust the manuscript as needed. As an experienced author, I can see where Karen Kelly helped the Red Thread Thinking manuscript along. I think she did a great job, both due to her professional skills and because Debra Kaye’s basic ideas are sound.
My advice to anyone who wants to create intellectual property to support your work and sell in the back of the room? Don’t be afraid to write a series of short pieces at first. A 10-page white paper or 30-minute podcast is far better than a book that’s 90% fluff. Build your material gradually and, when you have enough of it for the type of book you want, bring it together into a coherent whole.
Introverts: Review of Quiet
Title: Quiet
Author: Susan Cain
Publisher: Crown
Copyright: 2012
ISBN13:978-0-307-35214-9
Length: 312 pages
Price: $26
Rating: 95%
This review originally appeared on Technology and Society Book Reviews.
I am an introvert. I prefer my own company to that of others, though over the years I have found ways to manage social interactions with something approaching grace. In her new book Quiet, author Susan Cain describes my experiences with unerring accuracy.
Cain graduated from Harvard Law School and practiced corporate law for seven years. Early in the book, she described the fear she felt giving presentations, negotiating with her clients’ creditors when times were tough, and teaching negotiation techniques after she left the legal field. For an introvert, interacting with new people in a one-on-one or small group setting can be difficult. When you put the same individual in front of a large group or any group when new business or the well-being of your client is on the line, the pressure can become unbearable.
The pressure introverts feel is brought into sharper focus by what Cain calls the “extrovert ideal” prevalent in America. She starts by describing a Tony Robbins seminar she attended, where Tony’s seemingly boundless energy let him maintain his momentum throughout a 10-hour seminar with minimal breaks. Tony seemed to draw his energy from the audience, but introverts are exhausted by social interaction. The author describes one popular and dynamic speaker who is a profound introvert and must withdraw to his hotel room after he speaks to recharge. She also visited Harvard Business School, which might be characterized as Extrovert Central. Participation in classroom discussions contributes a significant amount to students grades, so it pays great dividends to speak up and make useful comments in class. Introverts, surrounded by Type A extroverts, often struggle in this environment.
Cain also analyzes the new emphasis on teamwork and consensus that permeates business and education as far down as the elementary school level. She refers to this emphasis on teamwork as the New Groupthink and declares that it “has the potential to stifle productivity work and to deprive schoolchildren of the skills they’ll need to achieve excellence in an increasingly competitive world.” She supports her argument by citing several studies performed by psychologist Anders Ericsson. His research found that the key to success in many fields depends on practicing in solitude. When you’re alone, you can engage in deliberate practice without interruption or distraction. Solitude also lets you concentrate on the elements of a skill that are bothering you the most. Mohammed Ali referred to this type of work as “the lonely work”— the work you have to do to be special is the work that no one else ever sees.
Cain provides a number of useful strategies and tactics for introverts and for organizations who hire substantial numbers of introverts to follow so they can succeed. In the computer realm, which draws introverts in huge numbers, teams can begin their collaboration virtually. Introverts perform better when given time to think on their own and without the expectation of immediate response. Also, because typing comes to them much more readily than speaking, introverts are more likely to share their ideas via a chat room or discussion forum. After your team of introverts generates their ideas, you can summarize what they’ve written and use it as the basis for a relatively brief in-person meeting to discuss the available options.
I found Quiet to be an exceptional book that speaks directly to my personal experiences. I highly recommend it to anyone who is an introvert or who lives or works with one. Much of what might mystify you about our approach to the world will become clear.
Curtis Frye is the editor of Technology and Society Book Reviews. He is the author of more than 30 books, including Improspectives, his look at applying the principles of improv comedy to business and life. His list includes more than 20 books for Microsoft Press and O’Reilly Media; he has also created over a dozen online training courses for lynda.com. In addition to his writing, Curt is a keynote speaker and entertainer. You can find more information about him at www.curtisfrye.com.
Learning from non-Improvisers
My current favorite improv book by a non-improviser is Matthew Frederick’s 101 Things I Learned in Architecture School. Frederick distilled the wisdom he’s developed over his career as an architect, urban designer, and instructor into 101 aphorisms meant to help burgeoning architects deal with the rigors of their undergraduate training and assimilate that knowledge into a viable creative process. As it turns out, most of his advice applies directly to improvisational comedy and to the business world.
After noting that architectural design springs from an idea, Frederick states that “the more specific a design idea is, the greater its appeal is likely to be.” His example shows two churches, one that represents itself as being for everyone and the other for purple-striped vegetarians. The church that’s targeted at a very specific group is much better attended than the other generic church.
Improv scenes are based on offers, which are scene details that come out of a player’s statement or action. An offer such as walking through a door; stamping one’s feet; and then taking off earmuffs, coat, and gloves tells us that the character just came in from the snow. The player’s emotion and intention give even more information. If she moves quickly and yanks off her hat, it might mean that it is bitter cold outside. If she moves slowly and sets down her purse before taking off her cold weather gear, she might have trudged for half a mile through foot-deep drifts because the bus was on a snow route and couldn’t get up her hill.
Frederick’s nineteenth dictum, that one should start a composition with general elements and add details once the outline has been drawn, fits well within the context of improvised theatre but does have its limitations. An offer such as the one I just described, which provides details but doesn’t drive the scene in any particular direction, gives the second player a lot of room to work. He could open a window, for example, signaling a conflict between his perception of the room as too hot and the first performer’s obvious chill.
In business, this type of conflict occurs in many contexts. To move forward through the conflict, you must find a way to honor what your colleagues have said and done while making progress toward your goals. And you do have the same goals, right?
Improspectives 
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