Posts Tagged ‘responding’
Gamification: The Six D’s
I’m most of the way through the Gamification course I’m taking on Coursera. I’ve learned a lot and hope to apply some of the techniques in my own work.
Much of the course’s material appears in For the Win, written by the Coursera professor Kevin Werbach and his coauthor Dan Hunter (both of whom are faculty members at the University of Pennsylvania’s Wharton School). My previous four posts discussed four elements of gamification (such as meaningful choices and conflict) and how to incorporate them into business and improv. The authors also identify six steps to gamification (For the Win, p. 86), which I think provide an excellent framework for business and theatrical endeavors.
The authors’ six D’s are:
- Define business objectives
- Delineate target behaviors
- Describe your players
- Devise activity cycles
- Don’t forget the fun!
- Deploy the appropriate tools
My next six posts will address these D’s one at a time, starting with how to define your objectives.
Improv and Gamification: Introduction
You can divide improvisation into two rough categories: short-form and long-form. Short-form improvisation consists of games (also called “scenes” or “forms”) that last about 3-8 minutes and, generally, have specific guidelines to which the players should adhere. Many organizations, including ComedySportz and Theatresports (from which ComedySportz was derived, with the permission of Keith Johnstone), use team-on-team competition to enhance the audience’s experience. Winning a round gets a team points, which are compared on a scoreboard, and provide a clear metric for the state of the show.
Gamification, the practice of applying game elements to business and social activities, has become increasingly popular. Kevin Werbach of Penn’s Wharton School and Dan Hunter of New York Law School (and adjunct faculty at Wharton), two leading gamification proponents, wrote For the Win, a book that’s available inexpensively on Amazon through Wharton Digital Press. In their book, they describe how companies have gamified internal processes and customer/product interactions to add fun to what might otherwise be boring situations. If you’ve ever become mayor of a business by checking in on FourSquare, you’ve been gamified.
Werbach and Hunter go into significant detail on how gamification works, but I’ll focus on four points (mentioned on p. 44 of the book) over the next few posts. They are:
- Motivation
- Meaningful choices
- Structure
- Potential conflicts
I’ll tackle each point from the perspective of an improviser who also spends time in the business world.
If you’d like to learn more about gamification, you can take Werbach’s Gamification course on Coursera.org. The next section of the course starts on April 1, 2013, but he offered it in the Fall of 2012 and, with luck, it will be available again for readers who learn about the course after the current session ends.
How to Apologize
It’s never easy to apologize, especially when you’ve angered the very people you count on for your livelihood. The National Hockey League, specifically its owners, potentially reversed seven years of increasing goodwill and fan excitement when it locked out its players in an attempt to force the players’ union to accept an odious Collective Bargaining Agreement.
The players (rightfully) dug in and, on January 12, the two sides ratified an agreement and 48-game schedule they could have reached months ago. So how do you make up for three months of no hockey and a loss of 34 games per team? One good place to start is by putting your money where your mouth is. The dispute was about money, so that’s the currency you use to apologize to your fans.
The social media team for the Calgary Flames, a team I’ve followed since I was an intern as the U.S. Consulate in Calgary during the summer of 1989 (the year the Flames won their only Stanley Cup), sent out these three tweets today:
For the first two home games this year, you can get a beer spilled on you at the Saddledome for half price, buy Flames gear for 50% off until the end of the first game, and have a guaranteed win of C$50,000 (with another C$50,000 going to charity) for the 50/50 drawings at the first two games. That’ll go a long way toward regaining their fans’ support.
Apology accepted, but this is the third time we’ve missed games during Gary Bettman’s tenure. Don’t let it happen again.
“Yes…and” isn’t always your friend in business
Improvisers are trained to accept other players’ offers so scenes can move forward. In fact, it’s nearly impossible for an improvised performance to succeed unless the actors say “yes” to others’ contributions “and” extend or heighten those offers.
In negotiations of all types, and especially in a business context, part of the battle for victory hinges on establishing the reality you’re discussing. As a writer, I have to place a value on my services and the benefits they bring to my clients. A potential client who’s interested in getting the best service at the lowest possible price could point out that they are a new company acquiring lots of content, so they aren’t in a position to pay me what I think I deserve. The “Yes…and” approach pushes me to accept what they’ve said as truth and take the contract as offered. The problem is that I’m not in a scene meant to entertain an audience — I’m in a negotiation over whether I get paid what I deserve. Many factors influence the decision, such as whether I’m bored or need the work, but in the end I have to live with the consequences of my choice. Accepting less than I’m worth drives down my value and, worse, my self-perceived value. Unless the situation is dire, you shouldn’t bend to the version of reality they’ve put forth.
You should also watch out for internal battles at a company, even one where you’ve worked for a while and established a trusting relationship with your colleagues. Your co-workers might misunderstand a situation or, if you’re competing for a promotion or assignment, want to influence how a situation is perceived. “Yes…and” can be a weakness others exploit. It’s tough to maintain a proper balance between acceptance and skepticism, but it’s worth the effort to try.
Improspectives 
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